Duties and Responsibilities:
The General Manager (GM) reports directly to the Regional Vice President and is responsible for managing the sports property efforts to ensure the highest attainable level of success. This includes:
Developing strong relationships within the department
Understanding the strategic goals and objectives of the department
Determining University’s fit within primary business market
Deliver on individual and team revenue goals through the selling of integrated marketing packages using traditional, digital and other non-traditional marketing channels to meet client’s objectives
Develop and maintain strong, lasting relationships with both current and potential corporate sponsors
Develop, implement and review strategic business plans, including sales/financial performance and new product development
Partner with Regional Vice President to develop an annual fiscal budget for the entire property
Ensure sales team effectively leverages internal support groups such as Integrated Marketing, Research and Digital in order to drive sales
Supervise the school’s respective broadcasting talent and work closely with Learfield operations/production staff to ensure the highest quality in programming, production, syndication, coverage and presentation.
Help recruit, manage and train all support staff, including Coordinators (activation staff), game day assistants, and any third party vendors who participate in the execution of property related activities
Develop and model a strong team-based selling culture, where encouragement and partnership are recognized and rewarded
Maintain flexible work hours including sporting and non-sporting events that may occur on weeknights or weekends
Qualifications:
8+ years selling comprehensive integrated sports marketing partnerships including major media elements (signage, radio, social, digital, etc.) or other relevant B2B sales experience
Ability to analyze a client’s traditional, digital and non-traditional marketing needs based on the customer’s marketing targets and objectives, and craft an integrated marketing solution(s) to meet those needs
Strong knowledge of digital marketing, including but not limited to social media, content marketing, banner ads, mobile, retargeting and websites, including interpreting performance analytics for all areas.
Proven track record of developing and maintaining strong, lasting relationships with relevant stakeholders
Demonstrated effectiveness hiring, developing and promoting top sales talent
High energy level coupled with a strong drive for results
Able to develop and execute strategic plans in order to meet both short and long term business objectives
Effective problem solving abilities
Must demonstrate a high level of integrity and honesty
Manage time effectively and orchestrate multiple tasks simultaneously
Effective communication, organizational, presentation, and listening skills
Previous experience in sports and/or higher education preferred
Bachelor’s degree from a four-year accredited college or university preferred
Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (including Parental Leave), Paid Holidays, 401(k), and Short/Long Term Disability.
Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.