This role is categorized as hybrid. This means the successful candidate is expected to report to GM Global Technical Center three times per week, at minimum.
The Global Content Lead plays a pivotal role in supporting the Chevrolet global markets by driving the cohesive planning and execution of high-impact asset packages for international nameplates. The Global Content Lead is responsible for leading the cohesive planning and execution of global asset packages for international nameplates, ensuring that the materials created resonate with the brand’s diverse global audience.
The Global Content Lead is a key role within the Brand Strategy organization who collaborates with internal (product marketing, brand strategy, performance, global brand leads) and external (ad agencies and vendors) teams to ensure advertising deliverables and assets are executed on time, within budget, meet global brand standards, and drive strategic business outcomes for the markets. This collaboration ensures that all content deliverables are executed seamlessly, meeting deadlines, adhering to budget constraints, and consistently aligning with global brand standards.
The Global Content Lead will support the Global Brand Strategy Manager. This role requires creativity, project management skills and analytical thinking with an emphasis on collaboration to contribute effectively to the company's global marketing strategies.
KEY RESPONSIBILITIES/ACCOUNTABILITIES
Support the development and implementation of a consistent Global Brand Strategy across international markets, ensuring the strategy is clear, consistent and resonates with audiences to drive desired outcomesSupport global teams with insights and resources that drives effective planning, creation and execution of launch campaigns Ensure all content materials comply with legal standards, industry regulations, and brand guidelinesCoordinate and integrate Global input into key brand momentsFacilitate the exchange of information and assets and foster the integration between global leadership with international markets Recommend and present solutions to management and other key stakeholders as requested on brand strategy and global topics.Lead global meetings, report preparation and project documentation.ESSENTIAL QUALIFICATIONS/REQUIREMENTS
Bachelor's Degree in Marketing or related field5+ years of advertising experience required; automotive industry or relevant sectors experience preferredStrong project management abilities with attention to detail Excellent written and verbal communication skills Strong analytical skills with the ability to interpret data and make data-driven decisions.Proficiency in advertising platforms, digital marketing tools, and analytics software. Experience with both traditional and digital advertising channels. Creative thinking with a strong understanding of branding and visual communication. Ability to work collaboratively in a dynamic, fast-paced environment, adapting to manage multiple priorities and fostering a culture of inclusionProficiency in managing relationships with external agencies and internal cross-functional teams.Expertise in cross-cultural communication and collaboration with global stakeholders.Demonstrated cultural competence, sensitivity, and diplomatic ability; willingness to navigate and respect cultural differences.Regularly participate in global meetings which may be outside of core business hours due to local market time zones.Ability to be a proactive, collaborative self-starter, who takes initiative and seeks out support and guidance as needed.10% Travel Required- Domestic and InternationalAdditional Job DescriptionThis role may be eligible for relocation benefits.
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE
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Why Join UsWe aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
Benefits OverviewThe goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:
• Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
• Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
• Company and matching contributions to 401K savings plan to help you save for retirement;
• Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;
• Tuition assistance and student loan refinancing;
• Discount on GM vehicles for you, your family and friends.
General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.
We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.
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