Work Schedule

Environmental Conditions

Job Description

Are you seeking an opportunity to create a significant impact in the field of Marketing? As the Global Demand Generation Manager, you will play an important role in driving the success of our marketing initiatives! This role is perfect for someone who thrives in a multifaceted environment, is eager to take on new challenges, and wants to learn and grow. Your innovative ideas and data-driven approach will help us explore new ways to create and capture demand, making an important contribution to the growth of our business.

Key Responsibilities

Develop and implement demand generation strategies across various channels (e.g. 3rd party advertising, webinars, email marketing, social media) aligned with business goals, including strategies for increasing reach through our channel business

Analyze customer data, market trends, media resources, and historical tactic performance to identify target audiences and personalize marketing efforts both online and offline

Own the lead lifecycle from creation through sales handoff, ensuring that leads are cultivated quickly and effectively and that our pipeline remains healthy and robust converting demand into customers

Collaborate with content creators to produce high-quality marketing materials, ensuring content aligns with strategies, is mapped to the customer journey, and resonates with target audiences

Efficient communication and management of external agencies and vendors to achieve demand generation goals

Define demand generation success metrics in collaboration with Global Marketing, Regional Marketing, and Marketing Analytics teams

Track and analyze all demand generation activities to understand effectiveness and value. Report on campaign performance to management, providing strategic insights and actionable recommendations for improvement

Manage the demand generation budget, ensuring effective allocation of resources to deliver healthy return

May perform other duties as the need arises and/or assigned

Qualifications

4+ years of experience in demand generation or similar marketing role

Bachelor's degree in marketing, business administration, life sciences, or a related field.

Proven track record of developing and implementing successful lead generation strategies

Understanding of fundamental marketing concepts and strategies along with knowledge of digital marketing channels (SEO, SEM, social media, email marketing, web analytics).

Strong proficiency with marketing tools and platforms (e.g., CRM systems, marketing automation tools, and analytics platforms)

In-depth knowledge of the sales funnel stages and lead management process and how to move prospects through the funnel effectively

Analytical approach with the ability to interpret data and make data-driven decisions to optimize marketing efforts

Minimal travel required