Boston, Massachusetts
1 day ago
Global Digital Marketing Analyst (Data Analytics- Remote Option)

Become part of the Converse Team

 

Converse is a place to explore potential, break barriers and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Converse, it’s about each person bringing skills and passion to a challenging and constantly evolving world to make things better as a team.

Open to remote work except in South Dakota, Vermont and West Virginia.

The annual base salary for this position ranges from $99,500.00 in our lowest geographic market to $222,900.00 in our highest geographic market. Actual salary will vary based on a candidate's location, qualifications, skills and experience.

Information about benefits can be found here.
 

Who We Are Looking For

Converse is the story of a sneaker that started on the court and moved to the stage and the streets. We’re a company ready for change and that’s who we hire: the most malleable, the most innovative, and the most creative. Our clothes and sneakers have been worn by rebels, rockers, rappers, artists, thinkers, and individuals. So that’s why we hire individuals.

Converse is looking for a seasoned Digital Media and Marketing Analytics Professional with expertise in ROI Measurement (MTA / MMM), Campaign Test & Learn, Audience Selection and Segmentation, DMP / CDP and web platform measurement. We want someone who can be a player/coach in our Marketing Analytics function collaborating with our global and geography partners.

What You Will Work On

Partner with internal stakeholders & decision-makers to evaluate business objectives, and propose analytical data solutions that deliver meaningful insights Utilizing data sources to understand our customers purchasing patterns, with the goal of providing insights to inform new marketing strategiesManage the relationship with tech partners and act as primary point of connect when recommending new use-casesServe as primary CDP lead, onboarding new users to the tool and providing regular platform maintenanceDevelop and perform quality checks on data for both ad hoc and ongoing processes.

Qualifications

5+ years of experience in data analytics, digital marketing and/or mar-tech platforms leveraging data and insights to drive recommendations preferredBachelor’s or master’s degree in a technology or, Marketing, Business or EconomicsStrong understanding of CDP and DMP platforms (Segment, Tealium Audience Stream, Adobe Audience Manager, etc.)Passion and experience with data-based decision-making processes, with a strong emphasis on marketing performance analytics & optimizationExpertise with Adobe Analytics, Google Analytics and tag management tools.Understanding of how to use digital media, performance marketing and emerging channels such as paid search (Google ads), paid social (Facebook, Instagram ads), email, affiliates etc. to drive customer acquisition and retention.Proficient in Excel and PowerPointExperience in SQL Positive demeanor and willingness to learn new thingsExperience in SQL

We are committed to fostering a diverse and inclusive environment for all employees and job applicants. We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.

Converse is more than a company; it’s a worldwide advocate for self-expression. This belief motivates our employees, permeates our working environment and inspires our products. No two of us look or think exactly alike. We are each one-of-a-kind. Individually and as a culture, we have the freedom to create and grow professionally. Generous benefits packages only sweeten the experience. From Boston to Shanghai, from Brand Design to Finance, Converse is a brand that celebrates the unique and creative people of the world. Together, we’re different.

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