Bon Appétit is the destination for food-obsessed audiences who live to eat. We deliver original, home-cook-friendly recipes; highlight techniques and products to improve or elevate everyday cooking; and offer restaurant and culture content that helps contextualize what’s happening right now in the world of food. Epicurious is the all-in-one platform for cooking inspiration and advice that helps home cooks at every level get dinner on the table. It is the brand that answers the question “What’s for dinner tonight?” and draws people in with trustworthy, myth-busting tips and techniques as well as the stories behind iconic dishes and expert shopping recommendations. Bon Appétit and Epicurious reach millions of home cooks and food lovers across Bonappetit.com and the magazine, Epicurious.com, the Epicurious app, the BA podcast, live events, video, newsletter, and social platforms.

Job Description

Location:

London, GB

Condé Nast is a global media company, home to iconic brands including Vogue, GQ, Glamour, AD, Vanity Fair and Wired, among many others. Our award-winning content reaches 84 million consumers in print, 367 million in digital and 379 million across social platforms, and generates more than 1 billion video views each month.

We are headquartered in London and New York, and operate in 31 markets worldwide, including China, France, Germany, India, Italy, Japan, Mexico & Latin America, Spain, Taiwan, the U.K. and the U.S., with local licence partners across the globe.

The Role

Bon Appetit and Epicurious are looking for a creative and innovative leader to join our team as Global Director, Social Strategy. The ideal candidate will deeply understand how to use social media to develop, engage, and inform audiences across all social platforms and be clued in on emerging networks.

The Global Director, Social will oversee a team of local market social managers and multimedia content producers across our owned and operated markets. They should be comfortable setting high-level strategies including the development of Bon Appetit and Epicurious’ social creative direction and providing social insights to our brand stakeholders and cross-functional partners. They must be a thoughtful manager, empowering the team to do their best work and thrive in a fast-paced environment. They must be agile and able to adapt to support Bon Appetit’s priorities at any given time.

This person will work closely with Bon Appetit and Epicurious’ Global Director, Audience Development, all editors & writers, video team, product and technology, and our commercial and consumer partners to develop and optimize content for social audiences, using analytics-based strategies to increase engagement, referrals, marketing, and business opportunities. 

The role is based in London and reports into Bon Appetit’s Editor in Chief.

What will you be doing?

Lead and own Bon Appetit and Epicurious’ global social strategy - guiding creative vision, high-level strategy, and best practices for all social channels globally

Lead and manage a team of social media managers and multimedia content producers globally

Collaborate with editors, writers, the creative team and other key stakeholders to develop content packages that are optimized for audience, platforms, and unified KPIs - cascading information to all  markets

Develop and improve existing social processes (including the distribution of creative assets globally) to increase speed, efficiency, and performance for all social channels globally

Identify ways to connect markets to support creative innovation and drive brand KPIs through social distribution

Find smart, effective ways to insert Bon Appetit and Epicurious’ content into online conversations globally

Work with Bon Appetit and Epicurious’ commercial and consumer teams on global opportunities and  individual market requirements - including ideation of new ideas/packages

Delegate and manage work across the team - providing clear direction, constructive feedback, and serving as a resource for team members to help resolve challenges and improve outputs

Nurture talent and foster a transparent, respectful, inclusive, and collaborative team environment

Accountable for all HR/People processes for the global team including performance management, compensation reviews, recruitment, etc.

Who you are:

Strong, proven experience in lifestyle publishing, ideally having worked on both editorial and audience development

Strong communication skills, both written and verbal

Professional experience creating and optimising content for platforms including Facebook, Twitter, Instagram, YouTube, Pinterest, TikTok, and LinkedIn

Professional experience with publishing and analytics tools including SocialFlow, CrowdTangle, Facebook Insights, Parse.ly, and Google Analytics

Professional experience managing editorial sponsorships on social media platforms

Experience managing teams and training people

A sense of humour and keenness to adapt to a changing media landscape and find audiences in new ways

What benefits do we offer? 

25 days holiday and extra days of annual leave for life events 

Core hours 

Competitive pension scheme 

Bupa Private Healthcare 

Enhanced maternity leave and family leave 

Season ticket loans 

Cycle to work scheme 

Employee Assistance programme 

Bring your dog to work 

A wide variety of wellness benefits including gym discounts 

Discounts and Magazine Subscriptions

Employee Resource Groups to provide a platform for employees to identify shared objectives, exchange ideas, and work on community priorities for our global workforce 

Condé Nast Learning Hub where you’ll find all Condé Nast-developed learning courses and training, and over 16,000+ courses in seven local languages

What happens next?

If you are interested in this opportunity, please apply below, and we will review your application as soon as possible. You can update your resume or upload a cover letter at any time by accessing your candidate profile.

Condé Nast is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, familial status and other legally protected characteristics.