Job Description

This role is categorized as hybrid. This means the successful candidate is expected to report to GM Global Technical Center three times per week, at minimum.

The Global Hub Specialist is responsible for supporting the consistency and alignment of the brand vision across global markets. This role supports the global markets and their agency partners with strategic insights, creative oversight, and asset sharing and management. This role reports into the Global Brand Strategy & Marketing Integration Manager.   

The successful candidate will work closely with the global and local marketing teams, as well as cross-functional partners including, product, advertising, social, experiential, CRM, and sales to promote alignment, consistency, and efficiency in brand strategy, creative execution, and asset management across all brand markets.

Project Management and Facilitation

Facilitate and manage the global creative alignment process for brand moments, by sharing briefs, gathering markets input, and ensuring global nuances, talent input and cultural sensitivities are considered. Consolidate and review each market’s Go-To-Market plans for alignment. Support communication and alignment across the brand’s global markets and agencies as needed.Ensure content sharing globally, connecting assets with key brand moments, including Social and experiential. Share project updates, milestones, and timelines with global stakeholders.Manage and distribute assets between HQ and global markets, consolidating timelines and needs.  Consolidate and facilitate global toolkits and asset summary decks for campaigns and initiatives (including all channels and collaterals e.g., Social, CRM, site, experiential, racing, multicultural efforts, etc.).Share and track project updates from global agencies.Promote efficiency by enabling asset sharing between markets (local creative).Provides reports, insights and recommendations on asset sharing processes, content efficiencies, and brand consistency.

Global Governance

Lead the global governance process, ensuring compliance with global brand standards.Consolidate feedback and provide Governance decisions to all globally developed content to ensure brand consistency.Facilitate guidance on creative campaigns and assets, including photography, music, and tone of voice.Support markets with updated brand guidelines as needed. Create monthly reports on global market activity and compliance.

Reporting and Tracking

Track global asset adoption rates versus local origination.Support management of terms and usage compliance for assets, including talent and music.·Ensure compliance with asset usage terms and expiration dates.Analyze and provide insights on best practices to increase content reuse globally.

Miscellaneous

Support global brand leadership reviews.Identify and implement opportunities for efficiencies.

Additional Job Description

Required Skills:

Bachelor’s degree in marketing or related field  3+ years of marketing or global brand experience preferred; automotive industry experience recommended not preferred. Strong project management skills with the ability to balance multiple priorities in a fast-paced environment.Familiarity with content creation, brand governance processes, visual identity and asset management preferred.Exceptional written and verbal communication skills.Proficiency in managing relationships with external agencies and internal cross-functional teams.Expertise in cross-cultural communication and collaboration with global stakeholders.Demonstrated cultural competence, sensitivity, and diplomatic ability; willingness to navigate and respect cultural differences.Regularly participate in global meetings which may be outside of core business hours due to local market time zones.Ability to be a proactive, collaborative self-starter, who takes initiative and seeks out support and guidance as needed.

This role may be eligible for relocation benefits.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us 

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Benefits Overview

The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:
• Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
• Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
• Company and matching contributions to 401K savings plan to help you save for retirement;
• Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values; 
• Tuition assistance and student loan refinancing;
• Discount on GM vehicles for you, your family and friends.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers.   We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

Equal Employment Opportunity Statements

GM is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals. As part of this commitment, all practices and decisions relating to terms and conditions of employment, including, but not limited to, recruiting, hiring, training, promotion, discipline, compensation, benefits, and termination of employment are made without regard to an individual's protected characteristics. For purposes of this policy, “protected characteristics" include an individual's actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression, sexual orientation, weight, height, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances.  If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.​