Description Amazon Web Services (AWS), a subsidiary of Amazon.com and a global leader in Cloud Computing, is seeking an experienced and dynamic Global ISV Sr. Marketing Manager. In this role, you will play a crucial part in developing and executing marketing strategies for our Independent Software Vendor (ISV) segment worldwide. The ideal candidate will spearhead the extension of high-impact marketing initiatives, lead and execute our go-to-market strategy, collaborating closely with regional stakeholders from NAMER, EMEA and APJ to ensure resonance and effectiveness. A key success factor in this role requires a "think big" mentality coupled with a get-it-done attitude. You must be able to navigate complex, evolving, and ambiguous environments while persistently pursuing bar-raising marketing strategies that resonate with the ISV ecosystem. This role can sit in one of the following locations only: Arlington, VA, USA | Atlanta, GA, USA | Austin, TX, USA | Boston, MA, USA | New York, NY, USA | Portland, OR, USA | San Francisco, CA, USA | Santa Clara, CA, USA | Seattle, WA, USA Relocation offered to these locations only from within the USA only. Key job responsibilities • Develop and implement a comprehensive go-to-market plan for the long-tail strategy, aimed at increasing market share and penetration amongst ISVs. • Create and manage multi-channel marketing campaigns focused on demand generation, supporting conversion goals for the ISV segment. • Migrate proven global programs from other long-tail projects to the ISV segment, including Small and Medium Businesses (SMBs) and Start-Ups • Collaborate with the broader ISV Marketing organization to develop joint marketing plans, targeting ISVs as customers and partners. • Analyze market trends and competitor activities related to Software Companies, ensuring strategic alignment • Work closely with the Segments Content team to produce compelling ISV-focused content for various marketing channels, including website, social media, and email campaigns. • Monitor and report on Key Performance Indicators (KPIs) for ISV marketing activities, ensuring data-driven decisions. • Stay up-to-date with emerging technologies and industry trends relevant to the ISV segment audience A day in the life About AWS Diverse Experiences AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Why AWS? Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses. Inclusive Team Culture Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness. Mentorship & Career Growth We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud. About the team Sales, Marketing and Global Services (SMGS) AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. Basic Qualifications - Bachelor's degree in Marketing, Business Administration, or related field - 6+ years of experience in technology marketing, preferably in the ISV or cloud computing space - Proven track record of developing and executing successful global marketing programs - Demonstrated understanding of B2B marketing strategies and tactics - Experience with marketing automation tools and CRM systems Preferred Qualifications - 6+ years of developing and managing acquisition marketing or channel programs experience - Experience designing and executing joint marketing plans with strategic alliance stakeholders with global footprint - Experience driving direction and alignment with large cross-functional teams and agency partners - ISV (Independent Software Vendor) ecosystem experience - Experience communicating results to senior leadership Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us. Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $106,400/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.