Global Marketing Manager, Traction (80-100%)At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions.Write the next chapter of your ABB story.
This position reports to

Global Marketing Lead Traction

Your role and responsibilities

In this role, working within the Division Traction Marketing Team, you will plan and ensure implementation of marketing strategies to strengthen the positioning of our business in the electrification of railways and off-road vehicles. You will also act as a project manager for trade shows and different marketing activities.You will be mainly accountable for:• Developing and execute marketing strategies and activities for specific product lines and market segments in collaboration with Sales and Product Management• Set up and monitor the performance of the marketing plans execution, defining corrective and improvement actions when needed• Supporting sales organization in driving sales of respective products, providing relevant materials to them• Driving sales efficiency by delivering appropriate product knowledge information and training (technical and sales) for the sales team• Understand and analyze the customer journey, identifying opportunities to develop and improve existing or new touchpoints• Collaborate with other members of the marketing team to generate campaigns and lead generation initiatives • Create and maintain collaboration opportunities with other functions or businesses, in alignment with division and business area strategy

Qualifications for the role

Master’s degree in Business Administration, Marketing, Engineering or equivalent3-5 years of experience in Marketing working with a technical portfolio is requiredPrior knowledge of marketing automation tools and practices, preferably in Salesforce PardotFamiliarity with traction solutions or similar is an advantageTeam player with openness to work with people with different background, expertise, experienceAbility to manage stakeholders in various functions and seniority levelsSelf-driven and able to set up your own goals and targetsExcellent communication skills in English, additional German skills are preferred

More about us

ABB Traction is the leading provider of traction technologies, driving innovation in rail and e-mobility. Our traction, auxiliary and energy storage solutions make transportation easier, saving energy every day. Our people and our culture are the foundation of our success. All of us together make the difference for our customers every day.We look forward to receiving your application (documents submitted in English are appreciated). If you want to discover more about ABB, take another look at our website www.abb.com.The work model for the role is: #LI-HybridABB Data Privacy Statement:https://new.abb.com/privacy-notice/candidate