Job Description SummaryThe Global Product Marketing Manager - PET Products & Pharma Services role drives marketing strategy and programs for two related and strategically important business units within PDx-CTO organisation.

The business units concerned reside within the Pharmaceutical Diagnostics business of GE HealthCare which has a mission to bring diagnostic imaging agents and tools to the market that will have clinical value to clinicians and patients in the oncology, neurology, cardiology and immune-oncology care areas. It is an exciting time to be in PDx as there are strong products, significant investment in our NPI research programs to build our pipeline, and initiatives to expand access to our products geographically. The PET Products & Pharma Services business plays a key role in our product strategy from two perspectives; firstly, our radiochemistry equipment and consumables provide the production infrastructure for our customers and contract manufacturing network to reliably manufacture the diagnostic imaging agents and secondly the Pharma Service business model enables access to the product portfolio for organisations running clinical studies in support of pharma drug development or research purposes.

Reporting to the Global Product Leader - PET Products & Pharma Services, the primary responsibilities of this role include strategy development, new product assessment and introductions, marketing planning and campaign development, multi-channel execution and campaign measurement. Critical to success will be an emphasis on market and customer insight to bring external thinking to marketing and product programs, strong cross-functional collaboration and leadership to drive stakeholder understanding and engagement on franchise programs, along with deep partnership with regional commercial teams and colleagues in the PDx Care Areas and MICT-Cyclotron business for effective program execution.

The role works closely with Product Management colleagues, Business Development Leader, and Account Management colleagues in the PET Products & Pharma Services team.

Job Description

GE HealthCare is a leading global medical technology and digital solutions innovator. Our purpose is to create a world where healthcare has no limits. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.

Roles and Responsibilities

Develop marketing and communications strategy in support of the business objectives and strategy. Construct a program/action plan to deliver the strategy.Development of business and marketing plans, including value proposition, for assigned products/offers/services; Involves leadership and participation in the evaluation of market research, market positioning, promotions associated with assigned scope.Identify and develop new product opportunities in partnership with Product Management and Research & Development teamsBuild working processes and relationships with global Marketing/MarComms functions, Regulatory Affairs, Medical Affairs, Legal and Compliance teams for strategic understanding and partnership in driving effective and efficient programsDevelop multi-channel marketing programs, execute and measure through optimal channels working with advertising & promotion partners and regional marketing teamsDevelop and execute priority campaigns and drive implementation and measurement with relevant regional teamsDevelop advocacy programs and strong product support network across Key Opinion Leaders and User GroupsDeveloping specialized knowledge of latest commercial developments in own area and communication skills to influence others. Contributes towards strategy and policy development, and ensure delivery within area of responsibility.Has in-depth knowledge of best practices and how own area integrates with others; has working knowledge of competition and the factors that differentiate them in the marketUses judgment to make decisions or solve moderately complex tasks or problems within projects, product lines, markets, sales processes, campaigns or customers. Takes new perspective on existing solutions. Uses technical experience and expertise for data analysis to support recommendations. Uses multiple internal and limited external sources outside of own function to arrive at decisions.Acts as a resource for colleagues with less experience. May lead small projects with moderate risks and resource requirements. Explains difficult or sensitive information; works to build consensus. Developing persuasion skills required to influence others on topics within field.

Required Qualifications

For roles outside of the USA- This role requires significant experience in the Marketing & Product Marketing. Knowledge level is comparable to a Master's degree from an accredited university or college ( or a high school diploma with relevant experience).For roles in USA - Master's degree from an accredited university or college (or a high school diploma / GED with at least 6 years of experience in Job Family Group(s)/Function(s)).

Desired Characteristics

Strong oral and written communication skills. Strong interpersonal and leadership skills. Demonstrated ability to analyze and resolve problems. Demonstrated ability to lead programs / projects. Ability to document, plan, market, and execute programs. Established project management skills.
 

Note:

To comply with US immigration and other legal requirements, it is necessary to specify the minimum number of years' experience required for any role based within the USA. For roles outside of the USA, to ensure compliance with applicable legislation, the JDs should focus on the substantive level of experience required for the role and a minimum number of years should NOT be used.

GE HealthCare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership – always with unyielding integrity.

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.

 

Additional Information

Relocation Assistance Provided: No