The global retail experience team has an opportunity for a retail marketing and communications specialist to support the omnichannel experience and apparel business unit. The retail experience team ensures our global network provides an outstanding customer experience through a consistent look and feel by leveraging our in-store elements and the latest in-store digital tools. The purpose of the role will be to ensure alignment with the brand marketing and retail operations team, shape the retail experience marketing strategy, and help document, communicate, and educate our internal and external stakeholders.

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YOU’LL HAVE THE OPPORTUNITY TO:

\n\nInfluence the future of retail and go-to-market strategies.\nEnsure inter-department alignment and cross-functional transfer of knowledge.\nEstablish the point-of-purchase messaging and marketing strategy.\nCollaborate with peers, develop dealer education material surrounding the consumer experience, and retail and merchandising best practices.\nOversee GRE participation in the BRP Club.\nEstablish the communications strategy and oversee execution (internal and external).\n\n

YOU’LL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS AND QUALITIES:

\n\nStrong communication and copywriting skills.\nThe ability to influence and engage others.\nThe ability to see projects through from vision to delivery autonomously.\nDemonstrated leadership skills and the ability to develop others professionally.\nThe ability to build a compelling story to support the importance of a strong retail strategy.\nThe ability to transform information and data into storytelling opportunities.\nStrong time management skills and the ability to manage multiple priorities and work under tight deadlines.\nCreativity and attention to detail.\nThe ability to accommodate, on occasion, flexible hours to support the global region.\nA university degree in business, communications or the arts.\nA proven track record of project coordination, sales and/or brand implementation.\nMarketing or communication experience (at least 5 years).\nThe ability to lead team members.\nPowersports, automotive or retail industry experience preferred.\nBilingualism is required (EN/FR).\n\n

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ACKNOWLEDGING THE POWER OF DIVERSITY

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BRP is dedicated to nurturing a culture that invites, connects, and propels the ambitions of people of all backgrounds, profiles, beliefs and experiences. Ultimately, the diversity and uniqueness of our people fuel our ingenuity and set the course for the path ahead!

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For this reason, we value diversity and we strive to always push each other forward to build an inclusive workplace where every employee feels like they belong, where they can grow and find meaning. 

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AT BRP, WHEN WE TALK ABOUT BENEFITS, WE GO ALL IN.

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Let’s start with a strong foundation — You want it, we have it:

\n\nAnnual bonus based on the company’s financial results\nGenerous paid time away\nPension plan\nCollective saving opportunities\nIndustry leading healthcare fully paid by BRP\n\n

What about some feel good perks:

\n\nFlexible work schedule\nA summer schedule that varies by department and location\nHoliday season shutdown\nEducational resources\nDiscount on BRP products\n\n

WELCOME TO BRP

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We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 20,000 spirited people, all driven by the deeply held belief that at work, as with life itself, it’s not about the destination; It’s about the journey. 

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