Changing the World, One Kibble at a Time

Champion Petfoods is expanding! We are excited to announce we are looking for a Global Vice President of Marketing - ACANA to join our rapidly growing company.

Champion Petfoods is an award-winning pet food crafter with a reputation of trust spanning 35+ years. From our humble beginnings, founded in a small town in Alberta, Canada, Champion – with its ORIJEN® and ACANA® brands – is a key player in the global premium pet food industry. Our purpose, To Earn Pet Lover Trust Every Day so Pets Thrive for a Lifetime, provides the foundation for our highest aspirations as a company. Being a partner to the communities that surround us – and the environment that sustains us – are top priorities.

We would love to hear from you if you are passionate about personal and professional growth and see yourself as a key player contributing to our continued success as an award-winning company.

Here’s the scoop - Summary

An inspiring and growth focused brand builder, the Global VP Marketing – ACANA, is a key senior leader in the Champion Petfoods business, who knows how to work across functions, with external partners and customers, and with Global and Regional stakeholders to deliver exceptional results. Reporting to the Chief Marketing Officer, the Global VP Marketing - ACANA, has full ownership and accountability for the global 3 year Growth Strategy, global brand P&L, and oversees global deployment for the ACANA Brand.

Working in close partnership with the ACANA Global Brand team and the Regional leadership and marketing teams, this leader is an experienced marketer who creates compelling strategies and plans and knows how to lead them through the business by inspiring associates, agency partners and customers.

Ultimately, this role delivers to our compelling purpose – “better world for pets”.

What a typical day looks like

Mars Principles:

Live and exemplify the Five Principles of Mars, Inc. within self and team.

Global Brand Custodian:

As a seasoned brand builder, this role holds the accountability for developing and protecting the ACANA Brand Foundations including food philosophy, brand meaning and story, global range architecture, innovation pipeline and brand assets and advertising campaigns. This will be achieved by leading with NA development and then nurturing a vibrant global brand community, representing the voice of the consumer in all 80+ markets.

Global Growth Strategy and Planning:

Develop and own the ACANA brand 3 year growth plan through collating regional growth opportunities and translating these into global growth levers through the Mars ‘Expert’ Growth Model. Through this annual process, this role is accountable for unlocking potential investment opportunities and aligning the organization behind scale growth levers. The role is critical in driving profitable growth and ensuring that new growth opportunities align with the CHAMPION strategic objectives, thus fostering coherence and synergy across our operations.

Breakthrough Growth Leadership:

Explore breakthrough growth opportunities in Product Innovation, Digital Demand or Customer partnerships that see ACANA and CHAMPION play a vanguard role for the Mars Pet Nutrition business.

Talent and Development Management:

In partnership with the Regional Marketing Directors and P&O business partner, this role is accountable for delivering industry leading marketing capability programs and nurturing talent to ensure strong succession across the global marketing teams. The role includes leadership of a direct team of 3 Brand/Assistant Brand Managers, and an indirect global team of Brand Managers, Deployment and Acceleration Teams.

 What you'll bring

Over 15 years of experience in Marketing, ideally with deep FMCG / CPG or Pet Specialty experience Outstanding quantitative and analytical skills, enabling you to derive logical insights and meaningful conclusions from complex business problems. Capable of managing ambiguity, converting high-level business objectives into detailed workplans, and executing them independently. A people person skilled in networking within the company, building relationships, and driving change through influence rather than authority. Experienced in leading and coaching teams on strategic projects. Ambitious, entrepreneurial, and commercially astute. Excellent communication skills, adept at structuring documents and quantitative analyses, as well as creating PowerPoint presentations for executive-level communication.

What can you expect from Champion?

Safety: a strong commitment to ensure all people are provided with a safe, healthy and respectful environment. Earnings: $225,000-$350,000 annual salary, annual bonus eligibility, and 401k with company matching. Industry Competitive Benefits: Medical, dental, vision and employee assistance programs to meet your individual or family needs. Continuing Education: In house & online learning & development, as well as an education assistance program. Quality: a dedication to uphold the highest standards of authenticity, nutritional integrity, and food safety, to earn the trust of Pet Lovers everywhere. Other Perks: Free bag of premium pet food each month.

What are you waiting for? Join the pack!

Come as you are.

We value diversity in all forms and know the power it can bring. Workplace equality allows for creative ideas to bloom, diverse points of views to be heard, and increases overall happiness. That sounds pretty good to us.

Champion is an equal opportunity employer. Regardless of your race, color, religion, sex, national origin, sexual orientation, gender identity, disability, age, veteran status, or any other creed, you are wanted here.

 

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