1.    Drive decisions for the product portfolio to define market opportunities and to develop a product launch and life-cycle strategy. 

2.    Responsible for meeting the product category’s sales and margin guidelines.

3.    Set the overall sales strategy, ensure product launch readiness; Manage the quarterly and long-term business planning.

4.    Combining strategy, planning, and P&L support, as well as day to day execution.

5.    Responsible for conducting market/competitive/industry analysis.

6.    Analyze data to guide/develop business planning and promotional strategy.

7.    Drive commercial discussions, channel readiness, product sell in/ sell through/ sell out, and execution.

8.    Work cross-functionally with product, marketing, finance, sales and supply chain to develop local business.