Remote - US
5 days ago
Graphic Designer & Email Specialist, Powersports
At Backcountry, our mission is to connect people to their passions. Our four online stores—Backcountry, Competitive Cyclist, MotoSport and, SteepandCheap—aim to supply our customers with the gear, knowledge, and inspiration necessary to get out there and chase down life’s greatest moments. We do this by providing the biggest and best assortment of premium outdoor products, superior shopping experience, personalized Gearhead expertise, lightning-fast and accurate fulfillment, and inspirational, informative, and community-centered content. 
MotoSport roars into its third decade leading the powersports industry in selection, quality, expertise and customer service. Since its founding in 1999, MotoSport has committed to offering the best service possible from rider to rider. When you call for advice or simply to make a purchase the old fashioned way, you actually talk to someone who owns, rides and wenches on a dirt bike, street bike, ATV or side-by-side. The Graphic Designer & Email Specialist, Powersports for MotoSport is responsible for designing and driving the email planning and execution process. This role will support the marketing strategy as a whole by leading the delivery of compelling, personalized messages to customers in the interest of improving customer retention and increasing customer lifetime value. You will work on a variety of branded projects, both digital and some offline, across our brands. As an email designer you will play a key role in the ideation and creation of our email program. Powersports experience, specifically in the motorcycle category, is required. Retail e-commerce experience is a plus.  This role is challenging – above and beyond the day-to-day responsibilities, you’ll have a big role within a fast-paced team.   This position will report into the Creative Manager. What you get to do every day: Design for a broad range of digital media and contributes to discussions that create unique, differentiated and compelling creative concepts Works with Retention Marketing Manager to develop and execute email campaigns which support the promotional and lifecycle calendar  Works with Creative Manager to design emails and build a creative email calendar Collaborates with Retention Marketing Manager to implement dynamic personalization within promotional and lifecycle emails. Builds, tests, and schedules all email communications in the email platform. Collaborates with other members of Marketing & Merchandising to feature compelling content within messages which aims to guide, inform, and entertain customers through their journeys Keeping up to date with email marketing best practices and design strategies What you bring to the role: 1+ years experience in the Powersports industry such as riding style and make/model/year is required Experience managing the email planning and execution process 3+ years equivalent experience in graphic design  2+ years experience in online retail / digital commerce Experience utilizing email platforms, including familiarity with the platform’s technical language Bachelor’s degree or equivalent experience Demonstrated analytical proficiency Strong written and verbal communication skills Meticulous attention to detail A strong online portfolio and design sensibilities. Proficiency in the adobe and google suite   Critical, conceptual thinker with excellent attention to detail Collaborates and takes constructive feedback well Self-starting with the ability to multi-task and thrive in a demanding, deadline-driven environment. What’s in it for you? PTO  Medical/Dental/Vision and a variety of supplemental policies available  Company 401K match Company Health Spending Account (HSA) match Company provides group life insurance at no cost  COBRA reimbursement for salaried employees until health insurance eligible  Paid Holidays  Birthday off with pay! Pet Insurance Generous employee discounts What our interview process looks like: Depending on the position, our application and interview process may vary, but here are some of the ways we get to know you better: 
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