**_MAIN PURPOSE OF ROLE_** _Summarize the main purpose of the role._ Implement a marketing and sales strategy for one or more of the organization's more complex, controversial, or strategically significant products/services in order to meet established sales or market share targets. **_MAIN RESPONSIBILITIES_** •Conduct market research, oversee product development and design, set prices, launch new products, oversee advertising campaigns, and monitor sales performance to effectively market assigned products/services. •Monitor, analyze, and evaluate domestic and international market trends, consumer behavior and competitor activity to identify market opportunities for the product/service. •Monitor, analyze, and evaluate product performance and customer feedback to generate new product ideas. •Identify product/service changes to meet customer needs. •Liaise with other areas of the organization (e.g., production, R&D) to implement these changes. •Prepare sales forecasts and budgets. •Monitor sales volume, revenues and costs against forecasts. •Adapt plans to improve the sales performance of the product/service. •Liaise with advertising and promotions specialists to design sales campaigns and sales collateral for the product/service that are effective and appropriate for the target audience. _Education Level_ Associates Degree (± 13 years) An Equal Opportunity Employer Abbot welcomes and encourages diversity in our workforce. We provide reasonable accommodation to qualified individuals with disabilities. To request accommodation, please call 224-667-4913 or email corpjat@abbott.com