1990 Hampton Inn Ct.
Winston Salem, NC 27103
Position Summary
The General Manager is responsible for the overall success of the hotel. This position is responsible for revenue generation to meet or exceed budget, cost control, maintaining operating and brand standards, daily duties, scheduling, supervision and monitoring, leadership, and individual effectiveness. This position knows the daily operation of each department within the hotel and establishes and maintains a positive employee climate to meet or exceed guest expectations.
Responsibilities
Property Audits
Ensuring the property is prepared at all times for the quality assurance audit and has a full knowledge of all standards for the brand
Reviewing and walking through a weekly property audit with Chief Engineer and Executive Housekeeper and having a minimum number of property audit corrections
Knowledge of and ensuring implementation of all company shopping and telemonitoring programs
Revenue Management
Understands the role and knows how to manage all sources of revenue (e.g. rooms, food and beverage, telephones, etc.) Knows local market segments (sources of business).
Utilizing multiple tools and resources to maximize room revenues and can accurately analyze market mix
Accurately forecasting occupancy, average rate, and revenue
Adjusting rates based upon market position and demand and developing an effective program targeted to specific market segments
Meeting or exceeding hotel revenue goals
Marketing/Business Planning
Developing and implementing marketing plans based on position in market. Directing effective advertising, public relations, promotions programs, social media, and review sites.
Incorporating key customer groups and market segments into action plans. Revising marketing strategies for changes in competition and market conditions. Using available resources (e.g. market surveys and hotel history) for business plan.
Accurately predicting the impact of existing and potential competitors on the existing market. Reacting quickly to changing market conditions.
Sales Management
Taking direct responsibility for sales and approving sales action plans
Knows key account executives and anticipates changes in key account needs and can adjust sales strategy to meet them
Consistently creating innovative sales ideas
Knows the key accounts and monthly production levels for each sales person on the staff. Discusses weekly sales, production, bookings, and booking targets with sales staff
Involving all key hotel managers in sales
Approving monthly sales reports and submitting them to corporate management as required
Community Relations
Maintaining active involvement in community and industry organizations
Maintaining communication with competitive hotels, Convention and Visitor Bureau, and Chamber of Commerce
Participating in community activities, employee activities, and guest events
Food and Beverage
Ensuring franchise and health department inspection requirements are met
Has a working knowledge of kitchen operations, such as food handling and preparation, sanitation, safety, maintenance of equipment, etc.
Ensuring food and beverage marketing plan is implemented, including all outlets and catering/banquets
Ensuring company standards of quality are maintained
Customer Service
Is committed to making every guest happy. Responding promptly to guest complaints. Maintaining customer service as driving philosophy of property. Scheduling times daily to identify needs of guests. Meeting or exceeding complaint goals and maintaining hotel standards to meet guest needs.
Ensuring new hires are trained
Ensuring Manger on Duty program is in place and all managers participate
Budget/Financial Management
Successfully meeting or exceeding budgeted profit margin of the hotel. Maintaining company standard of 30% flow-through or more of revenues in excess of budget to house profit.
Controlling expense, forecasting revenues/expenses, anticipating revenue/cost problems, and adjusting/maintaining the bottom line
Producing financial reports accurately and on a timely basis
Submitting annual budget on time with only minor revisions. Knows at all times where hotel stands against budget.
Approving all direct billing accounts based on a thorough review of the credit application and reference information. Maintaining accounts to ensure timely billing and payment.
Ensuring all cash control procedures are in place
Asset/Capital Management
Managing physical assets including preventative maintenance programs
Maintaining property to acceptable consumer standards budget
Using ROI to justify capital budget request and executing capital projects within budget and on time
Human Resources Management
Managing key managers and assuming direct responsibility for human resources, including progressive discipline activities, personnel documentation and files, sourcing, recruiting, training, selection, counseling, and motivation
Monitoring employee scheduling and staffing levels. Approving timecards on a timely basis.
Completing employee performance reviews on time
Maintaining a positive work environment. Treating employees fairly, consistently, and with respect. Recognizing and rewarding excellent performance. Encouraging and promoting teamwork. Setting a positive example for all subordinates.
Ensuring all key employees are on personal career development plans to consistently develop talent. Discussing and assisting with departmental objectives. Ensuring all hotel employees know hotel goals.
Conducting regular employee meetings and preparing and distributing meeting minutes
Ensuring the hotel is in full compliance with all Federal, State, and Local laws pertaining to Human Resources, Employment, Wages & Hour, Occupational Health & Safety (OSHA), American Disabilities Act (ADA), Hazards Communication (MSDS), and any additional laws that may be applicable
Ensuring all employees are fully trained in emergency procedures
Ensuring key control procedures are in place and are followed
Continually supporting and promoting Quality Oil Company’s history, culture, work, and environment
Effectively delegating projects and duties
Corporate Office Relations Management
Maintaining favorable relations with Corporate Office staff by responding to Corporate Office staff questions/requests. Developing respect and trust with Corporate Office staff. Anticipating Corporate Office staff requests and consistently supplies accurate and timely financial and operating data. Gives Corporate Office staff accurate and reliable information and completes all month end reports accurately and on time. Regularly communicates with Corporate Office staff.
Influencing Corporate Office Staff in capital investments
Knows how to complete all Quality Oil Company’s formatted computer tasks
Submitting incident reports by the next business day
Taking appropriate action in response to insurance carrier recommendations sent by the Corporate Office
Requirements
Prior supervisory and hospitality experience are required
Prior hospitality management experience is strongly preferred
Prior experience with hotel computer systems and spreadsheet programs is preferred
Ability to plan, organize, and lead the activities of others
Excellent interpersonal and relationship building skills
Excellent time and project management skills
Customer-service oriented
Strong multitasking and organizational skills
Strong problem solving and critical thinking skills
Strong initiative and work ethic
Strong attention to detail
Ability to work in a fast-paced environment
Excellent communication skills – verbal and written