Unilever is currently hiring for HC Media and Commerce Deputy Managerbased inGrha Unilever, Tangerang, Indonesia
About Unilever
With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.
At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.
Job Purpose
The Media and Commerce Deputy Manager role for the Home Care category in Indonesia comes at an exciting time where the aim to land Social First thinking hinged on the marketing philosophy of Culture that Converts for iconic Indonesian brands such as Sunlight, Rinso, Molto, Wipol, Vixal and Super Pell.
Successful candidates will play a pivotal role in driving strategic digital and traditional media plans to ensure our brands are visible throughout the consumer’s journey. This role will be responsible forplanning impactful media plans and executions that make Home Care brands highly relevant in culture that persuades them to buy.
Data-driven strategic thinkers and excellent communicators that are passionate about the digital space who can tell impactful stories with data are most preferred. This role requires strong leadership to influence cross-functional teams and external agencieswith operational rigor.
If you’re someone who is keen to learn, thrives in a fast-moving environment and turns challenges into opportunities rather than setbacks, then we want to hear from you.
Main Responsibilities
Strategic Media Planning:Work with our media agency to ensure our media investments across traditional, digital and retail media are optimal to drive the maximum reach, engagement, and conversion.
Consumer Journey Planning:Map and optimize the consumer journey to ensure seamless and engaging brand experiences across all touchpoints.
Retail Media:Develop and execute strategic retail media campaigns to drive brand visibility and sales growth on online channels
Measurement:Monitordigital and traditional media campaign performance to provide real-time recommendations to optimize effectiveness of our media investments
Media Optimization: Drive efficiency and effectiveness:
Commerce :Lead performance media planning, negotiation, and execution to support the e-commerce team to drive GMV targets on e-retailers. Drive retail media effectiveness and efficiency by ensuring we invest media monies sufficiently to achieve optimal ROAS, excellent media metrics, and GMV. Ownership of the content development ecosystem for e-commerce campaigns - including on-site/offsite assets, affiliate marketing, livestreaming, etc.
Data:Lead the first-party data agenda for Home Care
Candidate Criteria
Experience & Qualification
At least 5 years of experience in media planning and buying, with a strong understanding of both digital and traditional media channels.
Preferably from a media agency or holds a similar Media Lead role inthe client side. Ideally the candidate should have knowledge in home care and/or FMCG categories.
Hands-on experience with media operations on platforms like Tiktok, Youtube, & Meta.
Proven track record in driving media planning quality and execution excellence
Experience in managing media agencies and vendors to ensure effective execution of media plans.
A passion for staying updated with the latest content and media trends & innovations
Strong communication and collaboration skills to work effectively with cross-functional teams
Excellent analytical skills and the ability to interpret data to make informed media decisions
Skill
Media Strategy Development: Ability to work with media agencies to develop comprehensive media strategies and plans across various channels, including digital media activation, traditional media, and influencer marketing.
Media Execution: Expertise in executing media plans, closely tracking performance, and optimizing campaigns to ensure maximum effectiveness.
Analytical Skills: Strong analytical skills to interpret data and make informed media decisions.
Storytelling Skills:Mix magic and logic through storytelling of data to influence stakeholders.
Cross-team and cross- agency Collaboration: Excellent communication and collaboration skills to work effectively with cross-functional teams and manage relationships with media agencies and vendors.
Be in the Know of Media Innovations:Proactively seeking ideas to drive innovation in our media investment to drive improved business performance.
Trend Awareness: A passion for staying updated with the latest social media trends and seek opportunities to amplify with paid media.
Detail-Oriented and Influential: Detail-oriented with strong influential skills to drive media planning quality and execution excellence
AI and Automation:Knowledge in AI technologies in creative and media to drive efficiencies and effectiveness.
Leader of Media Optimization: Drive the optimization of our advertising to ensure we spend sufficiently, effectively, and efficiently.
Fluent in English
Leadership
You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.
Critical SOL (Standards of Leadership) Behaviors
PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.
PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.
CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.
PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
AGILITY: Explores the world around them, continually learning and developing their skills.
TALENT CATALYST: Passionate in building people up to set them up for success. For this role, the talent catalyst should extend to our agency partners as our extended team.
Note: Unilever embraces diversity and encourages applicates from all walks of life! We are committed to making reasonable adjustments to provide a positive, barrier-free recruitment journey. If you require any support to complete your application or any subsequent stage throughout your recruitment journey with us at Unilever, then please specify how we may be able to assist you.
Additional Information
Please be aware if you are applying for this role, we require you to have working rights in the country where the role will based in. If successful, your application will be treated as a self-initiated Change Location Outside of Country (CLOC) transfer. This means any relocation costs must be self-funded. Please speak to your Talent Partner if you have any questions.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.