Head of Americas Demand Generation and Field Marketing
Qualtrics
\nAt Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.
When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people acros the globe who think that’s work worth doing.\n\n \nHead of Americas Demand Generation and Field Marketing\n \nWhy We Have This Role\n \nWe’re looking for an exceptional marketing director and people leader to deliver commercial impact by strategically applying the marketing mix to both generate demand and drive pipeline conversion. This person will be focused on expanding the Qualtrics business across the Americas - US geographies and industries, Canada, and Latin America. They will succeed by partnering closely with sales leadership to develop comprehensive go-to-market strategies, designed to both generate demand as well as accelerate and expand opportunities through each stage of the funnel. They will also possess a sharp eye for the details, leading their team to execute inspiring marketing activations that achieve pipeline and revenue goals. This person will be accountable for performance across all marketing channels including account-based marketing, digital, campaigns, and events, and they will be the primary point of contact to the Americas sales leadership on behalf of the horizontal marketing disciplines such as brand, scaled demand programs, comms, thought leadership, and product marketing. While possessing broad responsibility across customer segments, this person will inspire the team to deliver winning strategies for the enterprise segment through 1:1 account-based marketing and executive programs. Additionally, they will lead the development of global best practices for ABM and Enterprise Go-To-Market to create global scale and consistency, including partnering with marketing and sales operations to address how ABM works across the entire funnel.\n \nHow You’ll Find Success\n\n\nSeeking someone who thrives in a collaborative and dynamic environment, with the ability to establish successful partnerships and leverage the strengths of sales teams.\nMust have strategic acumen and execution skills, and a deep understanding of personalization, creating memorable experiences driving commercial value through account-based marketing, events, digital demand generation, and campaigns.\nMust have experience managing a scale funnel across both enterprise and more transactional customer segments\nMust have a demonstrated ability to recruit and develop high-performing talent, with a focus on creating psychological safety for diverse teams and building inclusive cultures\nProficient in time management, navigating ambiguity, and managing multiple priorities.\nSkilled negotiator who can find innovative solutions with limited resources.\nSelf-motivated, excellent communication, project management, and organizational abilities.\nExpert in their field with fresh perspectives and ideas.\nExperience using qualitative and quantitative metrics to achieve goals.\nExceptional stakeholder management and interpersonal skills required.\n\n\nHow You’ll Grow\n\n\nBy joining Qualtrics, you become part of a team that dares to pursue groundbreaking experiences.\nOur mission is to build technology that positively impacts businesses and makes them more human.\nAs a member of our global marketing organization, you will be a leader within a diverse and inclusive community that values the voice of each individual. We strive for representation that reflects the world we live in and goes beyond it.\nYou will have the opportunity to lead and be a part of a team that upholds values such as transparency, whole-hearted commitment, customer obsession, unity, and resourcefulness.\nIn this role, you will take ownership of a dedicated field region. Your responsibilities will include developing a robust marketing strategy and leading a team to execute plans with unique experiences, programs, and campaigns designed to drive demand and revenue.\nWe encourage big-picture thinking and foster an environment that embraces innovation and creativity. You will have the freedom to flex your strategic and tactical skills, all within a fast-paced and high-growth setting.\n\n\nThings You’ll Do\n\n\nTake ownership of developing and implementing the Americas marketing strategy, plans, and budget.\nCollaborate with sales and customer success leadership on shared GTM plans\nNurture a team of field and ABM marketers in both the US and Latin America, focusing them on activities that drive exponential growth in the regions.\nDevelop, lead, and execute ABM and executive programs to engage target Enterprise accounts in alignment with our acceleration and growth objectives.\nUtilize various tactics, such as events, sponsorships, thought leadership, communications, executive briefings, scaled demand programs and direct marketing, based on account analysis and growth strategies developed with Sales.\nCollaborate with sales leadership and account teams to map stakeholder journeys, identify key account activities, and develop communication strategies to deliver targeted and personalized engagement.\nWork with the global scaled demand teams to launch personalized experiences, including microsites, for key accounts and create scalable content such as executive briefings, blogs, videos, and infographics.\nPartner with the digital acquisition to drive digital awareness through paid search and social campaigns across multiple social platforms.\nUtilize data, insights, and best practices to design, implement, and report on effective ABM campaigns and programs across various channels and platforms.\n\n\nWhat We’re Looking For On Your CV\n\n\nWe are looking for a candidate with a minimum of 12-15 years of hands-on experience in B2B marketing, specifically in the field, events, and/or Account-Based Marketing (ABM).\nThis individual should have a proven track record of delivering measurable commercial results.\nFinally, the ability to travel across the Americas is required for this position.\n\nPreferred Qualifications\n\nDegree in Marketing, Business or equivalent\nExcellent copywriting skills for promotional emails, invitations and other event related materials\nKnowledge of Marketo, Salesforce, Wordpress, Coda, Qualtrics and event management software\n\n\nWhat You Should Know About This Team\n\n\nWe are a dynamic and adventurous marketing team, unafraid to push boundaries and achieve remarkable results.\nThough small in number, our team is agile and fiercely determined.\nData serves as a foundation for our decision-making process, but our true passion lies in exploring new ideas and introducing groundbreaking concepts to our global network.\nChallenges excite us, as we view them as opportunities for growth and positive transformation.\nWe are not merely observers of change; we actively initiate and drive it.\n\n\nOur Team’s Favorite Perks and Benefits\n\n\nWork life integration is deeply important to us - we have frequent office events, team outings, and happy hours\nQualtrics Experience Program - A bonus each year for an experience of your choosing\nWorldwide and diverse community that enjoys helping each other\nAt Qualtrics we are constantly working to create an environment where everyone feels safe and comfortable coming to work and can, as a result of our culture, make their best possible contribution to our team\n\n\n\n \nThe Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.\n \nQualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.\n \nApplicants in the United States of America have rights under Federal Employment Laws:Family & Medical Leave Act,Equal Opportunity Employment,Employee Polygraph Protection Act\n \nQualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.\n \nNot finding a role that’s the right fit for now? Qualtrics Insiders is the one-stop shop for all things Qualtrics Life. Sign up for exclusive access to content created with you in mind and get the scoop on what we have going on at Qualtrics - upcoming events, behind the scenes stories from the team, interview tips, hot jobs, and more. No spam - we promise! You'll hear from us two times a month max with fresh, totally tailored info - so be sure to stay connected as you explore your best role and company fit.\n
When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people acros the globe who think that’s work worth doing.\n\n \nHead of Americas Demand Generation and Field Marketing\n \nWhy We Have This Role\n \nWe’re looking for an exceptional marketing director and people leader to deliver commercial impact by strategically applying the marketing mix to both generate demand and drive pipeline conversion. This person will be focused on expanding the Qualtrics business across the Americas - US geographies and industries, Canada, and Latin America. They will succeed by partnering closely with sales leadership to develop comprehensive go-to-market strategies, designed to both generate demand as well as accelerate and expand opportunities through each stage of the funnel. They will also possess a sharp eye for the details, leading their team to execute inspiring marketing activations that achieve pipeline and revenue goals. This person will be accountable for performance across all marketing channels including account-based marketing, digital, campaigns, and events, and they will be the primary point of contact to the Americas sales leadership on behalf of the horizontal marketing disciplines such as brand, scaled demand programs, comms, thought leadership, and product marketing. While possessing broad responsibility across customer segments, this person will inspire the team to deliver winning strategies for the enterprise segment through 1:1 account-based marketing and executive programs. Additionally, they will lead the development of global best practices for ABM and Enterprise Go-To-Market to create global scale and consistency, including partnering with marketing and sales operations to address how ABM works across the entire funnel.\n \nHow You’ll Find Success\n\n\nSeeking someone who thrives in a collaborative and dynamic environment, with the ability to establish successful partnerships and leverage the strengths of sales teams.\nMust have strategic acumen and execution skills, and a deep understanding of personalization, creating memorable experiences driving commercial value through account-based marketing, events, digital demand generation, and campaigns.\nMust have experience managing a scale funnel across both enterprise and more transactional customer segments\nMust have a demonstrated ability to recruit and develop high-performing talent, with a focus on creating psychological safety for diverse teams and building inclusive cultures\nProficient in time management, navigating ambiguity, and managing multiple priorities.\nSkilled negotiator who can find innovative solutions with limited resources.\nSelf-motivated, excellent communication, project management, and organizational abilities.\nExpert in their field with fresh perspectives and ideas.\nExperience using qualitative and quantitative metrics to achieve goals.\nExceptional stakeholder management and interpersonal skills required.\n\n\nHow You’ll Grow\n\n\nBy joining Qualtrics, you become part of a team that dares to pursue groundbreaking experiences.\nOur mission is to build technology that positively impacts businesses and makes them more human.\nAs a member of our global marketing organization, you will be a leader within a diverse and inclusive community that values the voice of each individual. We strive for representation that reflects the world we live in and goes beyond it.\nYou will have the opportunity to lead and be a part of a team that upholds values such as transparency, whole-hearted commitment, customer obsession, unity, and resourcefulness.\nIn this role, you will take ownership of a dedicated field region. Your responsibilities will include developing a robust marketing strategy and leading a team to execute plans with unique experiences, programs, and campaigns designed to drive demand and revenue.\nWe encourage big-picture thinking and foster an environment that embraces innovation and creativity. You will have the freedom to flex your strategic and tactical skills, all within a fast-paced and high-growth setting.\n\n\nThings You’ll Do\n\n\nTake ownership of developing and implementing the Americas marketing strategy, plans, and budget.\nCollaborate with sales and customer success leadership on shared GTM plans\nNurture a team of field and ABM marketers in both the US and Latin America, focusing them on activities that drive exponential growth in the regions.\nDevelop, lead, and execute ABM and executive programs to engage target Enterprise accounts in alignment with our acceleration and growth objectives.\nUtilize various tactics, such as events, sponsorships, thought leadership, communications, executive briefings, scaled demand programs and direct marketing, based on account analysis and growth strategies developed with Sales.\nCollaborate with sales leadership and account teams to map stakeholder journeys, identify key account activities, and develop communication strategies to deliver targeted and personalized engagement.\nWork with the global scaled demand teams to launch personalized experiences, including microsites, for key accounts and create scalable content such as executive briefings, blogs, videos, and infographics.\nPartner with the digital acquisition to drive digital awareness through paid search and social campaigns across multiple social platforms.\nUtilize data, insights, and best practices to design, implement, and report on effective ABM campaigns and programs across various channels and platforms.\n\n\nWhat We’re Looking For On Your CV\n\n\nWe are looking for a candidate with a minimum of 12-15 years of hands-on experience in B2B marketing, specifically in the field, events, and/or Account-Based Marketing (ABM).\nThis individual should have a proven track record of delivering measurable commercial results.\nFinally, the ability to travel across the Americas is required for this position.\n\nPreferred Qualifications\n\nDegree in Marketing, Business or equivalent\nExcellent copywriting skills for promotional emails, invitations and other event related materials\nKnowledge of Marketo, Salesforce, Wordpress, Coda, Qualtrics and event management software\n\n\nWhat You Should Know About This Team\n\n\nWe are a dynamic and adventurous marketing team, unafraid to push boundaries and achieve remarkable results.\nThough small in number, our team is agile and fiercely determined.\nData serves as a foundation for our decision-making process, but our true passion lies in exploring new ideas and introducing groundbreaking concepts to our global network.\nChallenges excite us, as we view them as opportunities for growth and positive transformation.\nWe are not merely observers of change; we actively initiate and drive it.\n\n\nOur Team’s Favorite Perks and Benefits\n\n\nWork life integration is deeply important to us - we have frequent office events, team outings, and happy hours\nQualtrics Experience Program - A bonus each year for an experience of your choosing\nWorldwide and diverse community that enjoys helping each other\nAt Qualtrics we are constantly working to create an environment where everyone feels safe and comfortable coming to work and can, as a result of our culture, make their best possible contribution to our team\n\n\n\n \nThe Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.\n \nQualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.\n \nApplicants in the United States of America have rights under Federal Employment Laws:Family & Medical Leave Act,Equal Opportunity Employment,Employee Polygraph Protection Act\n \nQualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.\n \nNot finding a role that’s the right fit for now? Qualtrics Insiders is the one-stop shop for all things Qualtrics Life. Sign up for exclusive access to content created with you in mind and get the scoop on what we have going on at Qualtrics - upcoming events, behind the scenes stories from the team, interview tips, hot jobs, and more. No spam - we promise! You'll hear from us two times a month max with fresh, totally tailored info - so be sure to stay connected as you explore your best role and company fit.\n
For full-time positions, this pay range is for base per year; however, base pay offered may vary depending on location, job-related knowledge, education, skills, and experience. A sign-on bonus and restricted stock units may be included in an employment offer, in addition to a range of medical, financial, and other benefits, based on eligibility criteria.
Washington State Annual Pay Transparency Range$265,000—$442,000 USD
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