As the Head of Corporate Communications & Brand, you will shape and implement Tek’s global corporate communications and brand strategies, driving differentiation and impact across owned and earned channels.  

Reporting to the Global VP of Marketing, you’ll lead efforts to refine Tek’s value proposition, voice, and visual identity, ensuring a cohesive brand presence across owned channels and key engagements. You’ll also lead all outbound communications strategies and activations to enhance brand reputation and awareness, including crafting brand-aligned messages and stories, driving thought leadership, securing impactful media coverage, and partnering with marketing leads and executives to hone optimal strategies around product launches and high-priority events.

As a leader part of the global marketing and communications team, you will be responsible for positioning Tek as an industry innovator, aligning strategies with regional teams and stakeholders and guiding activations executed by teams and agencies.

If you’re passionate about brand and storytelling and can demonstrate thought leadership, innovation, and creativity in your work, we’d like to hear from you. 

 

Responsibilities

Brand Strategy & Identity 

Develop and oversee Tek’s global brand strategy, ensuring a cohesive narrative, value proposition, and messaging across channels.  Guide the creation of brand assets and templates, collaborating with agency designers to modernize the brand identity. Lead the activation of the brand across channels, assets, and activations, maintaining consistency and impact.  Drive the strategy for brand portfolio restructuring and drive naming strategies for absorbed and new products, ensuring products are easily identifiable and brand hierarchy is sensical. Partner with marketing leads to deliver integrated campaigns and creative activations that foster brand loyalty and advocacy.

Corporate Communications

Lead global corporate communications including executive communications, media relations, thought leadership, and crisis response. Shape and execute strategies for product launches and high-profile events, ensuring alignment across regions and stakeholders.  Cultivate relationships with key media outlets to secure meaningful coverage and elevate Tek’s narrative.  Develop scalable thought leadership initiatives, building a robust spokesperson bench and securing impactful industry engagements. Oversee content creation for communications, such as blogs and infographics. Bring stakeholders along with all communications strategies and counsel executives to enhance public speaking and media skills. 

 

Leadership & Transformation

Reimage communications and brand execution to inspire and engage target audiences with Tek’s vision and priorities in new, compelling ways.  Build and lead a high-performing team to execute brand and communications strategies with creativity, strategy, and efficiency.  Co-lead the transformation of systems, processes, and tools to streamline global marketing and communications workflows, and continually monitor efficacy. 

 

Qualifications

10+ years of agency or in-house experience leading a global communications team and programs  3 years of brand strategy experience and/or working with brand agencies  Bachelor’s degree  A passion for technology and experience with B2B An aptitude for curiosity and problem solving Strong strategic thinker and innovative problem solver Exceptional verbal and written communication skills, including editing and copywriting Excellent collaborator with an ability to gain consensus and execute solution-driven results with cross-organizational leaders Passionate about doing the right/best thing A steward of cultural tenets 

Fortive Corporation Overview

Fortive’s essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions.

We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions.

We are a diverse team 18,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.

At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.

At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.