Reporting to the Director of Integrated Marketing, the Head of Creative is responsible for building and leading a new practice of creative concepting for our CertainTeed and Saint-Gobain Integrated Marketing Campaigns, with the key goal of setting the creative output for our organization, ensuring it aligns with our brand mission, vision and product solutions and resonates deeply with our target audiences.
We are seeking a seasoned conceptual creative ninja to join and lead our high- performing team of subject matter experts, to generate high bar creative conceptualization of our 360° campaigns supporting our 1 CertainTeed solutions brand storytelling and high-performance business specific content. The ideal candidate is a highly strategic, versatile wordsmith with a can-do attitude who delights in detail and is lights-out in a room. Additionally, the ideal candidate has created marketing campaigns and has a portfolio that showcases a breadth and depth of thinking across a variety of marketing verticals and target audiences.
A creative master-mind with brilliant ideas that can consistently deliver ideation of customer backwards campaigns rooted deeply in persona and business insights. Concepts that deliver on goals and perform to work cross-channel and funnel.
This role encompasses creative strategy, advertising concept development, platform channel strategy (with a strong focus on social media and online video), and the delivery of these concepts across a diverse media mix.
The Head of Creative will lead across the wide portfolio of sustainable construction solutions with direct input and oversight of creative input across all mediums and manage our internal creative team, including copywriters, art designers, and videographer. Together, they will be driving strategy, brainstorming, and ideation sessions, developing brand platforms and campaigns, creating content, and helping foster the growth of other creative personnel.