Job Description :

Join DIAGEO China

Diageo China is one of the top three strategic markets that company wants to invest and resource for the long-term growth.  We are a diverse, entrepreneurial, bold, and agile business, which recently redefined its ambition and strategy to ensure we emerge stronger from the pandemic and lead Spirits to become the most dynamic and fastest growing category in the sector

Scotch whisky is the strategic category for the success of Diageo globally and in China, leading by Johnnie Walker, The Singleton and other amazing malts portfolio including Talisker and Mortlach to enrich consumer experiences.  And we are the No.1 value share of Scotch Company with the performance ambition to lead and accelerate category growth.

Beyond Scotch, we are with a wide range of white spirit portfolio, leading by Don Julio and Tanqueray to fulfil consumer needs in the increasing connect and lively upbeat occasions.

About this role

You will be responsible for driving and supporting the Off-trade business (specific to Modern retail: Cash& Carry, Hypers, Super, CVS, and Liquor stores) growth in an exciting spirit category.  With your leadership, we aimed to continue the leadership against the growing competition and sustaining to be the most preferable choice to shoppers & consumers in every major channel and account.

You will work with Customer marketing director to define and lead the long-term customer marketing strategy, key growth drivers & activation plans, and by channel execution standard to maximize brand awareness/ impacts and drive sales performances in Off-trade through a strong collaboration with cross functional team including Off-trade sales, marketing, shopper marketing, regional customer marketing, sales effectiveness, RGM, and commercial finance.

You will be responsible for:

Lead and develop strategic customer marketing initiatives for Modern Retail (MR) and Liquor Store (LS) channelsCollaborate efficiently with MR/LS Sales, Regional Customer Marketing (RCM), and marketing team to translate brand/category strategy into creative brand physical activities.Define and implement in-outlet activities (integrated in shopper insights) based on Banner or Regional resources for MR and LS, respectivelyClosely work with customer& RCM to understand needs for channels and turn the insights into actionable and solid customer plan with brilliant execution.Coordinate with marketing team to build and develop brand awareness on MR and LS channelsLead MR and LS customer marketing annual business planning (including portfolio, channel and activation planning) Set clear KPIs and measurement metrics to ensure investment is well monitored and continues to be optimized in order to get the best efficiency, effectiveness, and ROI

To be successful in this role, you will need:

Mixed background of sales, brand marketing, shopper activation, preferably in consumer goods industry.A balanced mind of strategic planning, creativity in event/initiative development and execution.Flexible communication to interact with variety of (internal& external) stakeholders with different backgrounds, seniority and cultures.    Connectivity with external trends& opportunities, and capability to embrace & experiment them at pace.E2E customer marketing experiences from strategic planning, plan implementing, to monitoring, tracking & evaluating the effectiveness & efficiency. Mature leadership to mentor the team and lead by example.Self-motivation and willingness to push the boundary and hold others’ accountable.Capability to set priority and manage multiple tasks under fast moving pace culture.Chinese native, with excellent English in both written and spoken.

 

Working with Us

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

 

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

                               

Feel inspired? Then this may be the opportunity for you.

Worker Type :

Fixed Term Contract (Fixed Term)

Primary Location:

Shanghai

Additional Locations :

Job Posting Start Date :

2024-12-20