About US: 

Sears Home Services is a leader in home maintenance, delivering high-quality services to customers across the country. We are a leading national appliance service and parts provider, serving both direct-to-consumer and business-to-business customers across the United States. While we've built a strong foundation through traditional digital channels, we're ready to explore innovative approaches to reach customers more efficiently and effectively. 

JOB SCOPE:
The Head of Demand is responsible for developing and executing innovative customer acquisition strategies, building partnerships, and creating scalable marketing channels to drive growth while maintaining strong unit economics across both online and offline platforms.

JOB SUMMARY:
As our Growth Marketing Leader, you'll have the autonomy to reshape our marketing strategy and build new customer acquisition channels from the ground up. You'll work directly with leadership to test, iterate, and scale what works while maintaining healthy unit economics.

Develop and execute creative customer acquisition strategies beyond traditional paid search, including offline channels and grassroots initiatives 

Build and analyze attribution models to understand true customer acquisition costs across channels 

Create partnerships with property management companies, home warranty providers, and other strategic partners 

Design and implement hyperlocal marketing experiments that can scale nationally 

Build relationships with local communities and identify opportunities for brand activation 

Create guerrilla marketing campaigns that turn our service vans and technicians into powerful local marketing assets 

Design and launch innovative referral programs that turn satisfied customers into brand ambassadors 

Develop content strategies that leverage our technicians' expertise to dominate local search results and social media 

Build micro-influencer networks with property managers, real estate agents, and home improvement professionals 

Create and execute "break glass in case of emergency" marketing programs that can drive immediate demand in underperforming markets 

Design creative ways to leverage our service data to generate PR opportunities and thought leadership 

Launch experimental offline-to-online acquisition funnels using QR codes, SMS, and location-based marketing 

Identify and capitalize on seasonal trends and weather patterns to predict and drive demand 

WHAT WE ARE LOOKING FOR:

Proven track record of driving growth through multiple channels, preferably in a fast-paced startup environment 

Experience successfully launching and scaling new marketing channels beyond traditional paid search 

Strong analytical skills and experience with attribution modeling across online and offline channels 

History of creating successful partnerships and business development initiatives 

Comfort with ambiguity and ability to move quickly from ideation to execution 

Background in local or hyperlocal marketing 

Experience with home services or other service-based businesses  

YOUR SUPERPOWERS:

You're scrappy and resourceful - you've had to make magic happen with limited resources 

You're data-driven but creative - you can balance quantitative decision making with innovative thinking 

You're hands-on - you're willing to roll up your sleeves and execute, not just strategize 

You're experimental - you love testing new ideas and aren't afraid to fail fast 

You're results-oriented - you're focused on driving real business outcomes, not just marketing metrics 

REPORTS TO:
Head of Performance Mktg SHS