Shopbop is looking for a strategic, self-directed, and customer obsessed Head of Digital Commerce & Content Strategy to lead the unified vision for large-scale marketing campaigns, promotions, and customer experience initiatives across Shopbop’s owned marketing channels, native website, and app. This role is accountable for ensuring Shopbop delivers customers with a frictionless and delightful experience throughout the conversion funnel while engaging them with relevant and inspiring content. This role is one of art and science, requiring proficiency in data analytics, commercial business drivers, and technical operations as well as creative content, fashion trends, and customer behavior. The Head of Digital Commerce & Content Strategy develops strategies for personalization and segmentation; drives automation; and works with cross functional partners on business-wide initiatives including vision setting for CX enhancements, new feature experiments, customer studies, business deep-dives, and new category launches. This position sits on the Marketing team reporting to the Chief Marketing Officer and manages a team covering multiple disciplines including Site Marketing, Email, Push, and Merchandising.

A successful candidate will be a self-starter comfortable with ambiguity and working in a fast-paced environment. This role requires an individual with an understanding of ecommerce from both a consumer marketing and technical standpoint and who works well across functional boundaries. They should also have a demonstrated ability to think strategically and analytically, with a passion for the customer experience and innovation. The ideal candidate has deep knowledge of fashion customer behavior and experience developing engaging content marketing strategies to support product investment. Prior people management experience is required.


Key job responsibilities
• Drives a strategic vision for the ecommerce team that supports key business investments while staying ahead of industry and customer trends in site experience and content
• Partner with and influence Product Managers and Tech on key technical roadmap initiatives playing a key role in understanding customer needs, prioritization of competing opportunities, and influencing how we optimize for delightful & impactful CX.
• Build and maintain strategic relationships with teams across the business including Marketing, Creative, Buying and Planning, Tech, and Product Management.
• Ensure their team is consistently scaling and growing through coaching and partnering closely with other team heads to ensure effective cross-team collaboration
• Responsible for weekly, monthly, and annual business reviews
• Key participant in forward-planning and long-term strategy decisions
• Other responsibilities as identified