Be Part of the Future of Sleep!

 

At Serta Simmons Bedding (SSB), we're more than a mattress company, we're a leading global sleep company with a mission to help people sleep better so they can live healthier lives. With a 150-year heritage in delivering industry-leading sleep solutions, we own iconic brands including Serta®, Beautyrest®, Simmons® and Tuft & Needle®.

 

Position Overview:

The Head of E-Commerce will be a seasoned executive responsible for overseeing all aspects of SSB e-commerce, inclusive of all DTC and B2B2C channels (ex. Amazon, Wayfair, etc.).  This position will develop and lead execution of the e-Commerce strategy and operations for SSB, including marketing, promotion, branding, website management, and technical oversight. This role will ensure a seamless and integrated customer experience across all digital touchpoints to enhance customer satisfaction to drive growth of the individual brand topline revenue.

 

The ideal candidate will possess a strong background in e-commerce, digital marketing, and retail operations, with a deep understanding of how to integrate these elements to create a cohesive omni-channel strategy.  Additionally, this role involves close collaboration with e-commerce/brand agencies to ensure they meet our expectations and deliver exceptional service to drive our KPIs. The role will also be responsible for crafting and optimizing the roadmap for the tech stack, ad stack, and affiliate programs to drive revenue, conversion rates, return on ad spend (ROAS) and overall consumer engagement.

 

What You'll Do:

 

Strategy Development and Implementation:

Develop and implement an e-commerce and omni-channel strategy and roadmap to deliver targeted revenue and EBITDA growth through a differentiated and compelling end-to-end experience.

Create and manage a consumer-centric and data-driven strategic plan for the SSB portfolio of brands.

Identify and leverage key performance metrics to drive decisions and improvements in omni-channel initiatives.

Oversee the integration of various sales channels (e.g., website, mobile, physical stores, social media) to ensure a seamless and consistent customer journey that results in financial and market share growth.

 

Marketing and Promotion Management:

Oversee eCommerce promotion and ad spend to optimize conversion rates and drive revenue.

Lead the marketing function and teams (both internal and external) to develop and execute digital go-to-market campaigns across the customer lifecycle stages (awareness, consideration, conversion, engagement, retention).

Lead cross-functional teams to develop and execute digital marketing strategies and tracking with insights generated through analysis of site performance, customer site behavior, and sales data.

Integrate feedback from customer service and customer research into site functionality.

 

User Experience Optimization:

Own and manage technical infrastructure of DTC sites, ensuring a consistent, streamlined, and engaging customer experience

Develop user flows to align marketing tactics with a seamless, intuitive, and brand-building on-site experience.

Leverage qualitative and quantitative data to coordinate work with the Creative and Product teams, assessing risks and trade-offs to meet goals and KPIs.

 

What You'll Do (cont.)

 

Brand Differentiation and Market Analysis:

Establish brand differentiation and sustain success through continuous analysis of market trends, competitive influences, and performance of digital outlets, including demographic and gap analyses.

 

Innovation and Revenue Model Development:

Drive innovation by researching and implementing new revenue models, such as product bundles and abandoned cart promotions, as well as emerging DTC commerce revenue models to capture new customers and meet evolving customer expectations.

 

Operational Oversight:

Oversee operational functions that support digital Direct-To-Consumer brand expressions and all eCommerce outlets within the enterprise, including online merchandising and the functional operation of transactional technology platforms.

Ensure the production of search/digital marketing optimized content, including both copy and imagery.

 

Financial Accountability:

Hold P&L responsibility and be accountable for both short-term results and broader long-term strategy.

Diagnose headwinds and tailwinds impacting the business and derive actionable plans to meet or exceed targets.

 

What You'll Need:

 

Bachelor's degree in Marketing, Business, or a related field; MBA or equivalent advanced degree preferred.

Significant experience in digital marketing and e-commerce

Proven track record of successfully developing and implementing e-commerce and digital marketing strategies.

Strong analytical skills with the ability to interpret data and make data-driven decisions.

Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.

Experience managing P&L and driving financial performance.

 

Familiarity with current e-commerce technology platforms, digital marketing tools, and best practices.

 

Key Competencies Required:

 

Strategic thinker with a vision for the future of digital marketing and e-commerce.

Curious mind.

Results-oriented with a strong focus on achieving measurable outcomes.

A proven innovative and creative problem solver.

Strong leadership and team management skills.

Ability to thrive in a fast-paced and dynamic environment.

 

Job Factors/Work Environments

 

This position is located at our Corporate Headquarters in Doraville, GA.  There is no relocation provided for this position. 

 

Why work at Serta Simmons Bedding?

 

When you join SSB, you become part of a winning and diverse team that is excited and committed to helping people get better sleep. We provide inspiring career opportunities, competitive benefits, employee perks, and the chance to be part of the future of sleep.

 

Benefits and Perks (USA, Salary non-union- optional):

Health, Dental, and Vision Annual employee contribution to HSA 401K with company match Paid Time Off / Vacation 12 company holidays Sick days Company paid short- and long-term disability Paid parental leave Discount programs including Friends and family discounts Referral Bonus Tuition Reimbursement

 

Employees are required to comply with COVID policies established by a vendor or customer.

 

It is our policy to abide by all federal, state, and local laws prohibiting employment discrimination, with respect to all terms and conditions of employment, based solely on a person’s race, color, religious creed/religion, sex (including sexual orientation, or gender identity), pregnancy, childbirth or other related medical conditions, national origin, ancestry, citizenship status, disability, age, military status, or status as a Vietnam-era or special disabled veteran, marital status, registered domestic partner or civil union status, gender (including sex stereotyping or expression), genetic information (including family medical history), or any other protected status except where a reasonable, bona fide occupational qualification exists.

 

SSB will provide reasonable accommodations to applicants and employees who need them, as required by law.

 

The hiring salary range for this position applies to where legally required, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement.