Company Description

Tahaluf is rewriting the events playbook. Its purpose is transformational, its DNA digital, and its ambition unprecedented. Tahaluf is scaling to further increase its lead as the largest B2B Live and On Demand Events organiser in Saudi Arabia: by SQM, Attendance, Colleagues and Revenue.   

 To scale at this pace requires impeccable local partners, and Tahaluf is proud to enjoy the support and partnership of several Government and Non-Government Organisations that are at the apex of Saudi’s B2B and B2C large scale events scene. In fact, our partners do not just support the expansion of live events in the Kingdom; they are also the partner of choice for heavyweights like Apple, Amazon and AliBaba.   

 Be part of something BIG! Building on the success of record-breaking tech event LEAP, the most attended tech event in the world, Tahaluf is making a huge impact on the global events sector. Tahaluf is bringing iconic Informa brands to the Kingdom of Saudi Arabia, including Cityscape Global, which celebrated record-breaking participation at its debut Saudi edition and award-winning cyber-security event Black Hat.

 Join our ambitious and highly committed team, who are not afraid to push boundaries and disrupt the status quo. Be ready to be thrown in at the deep end, taking on large-scale projects from day one, under the guidance of a supportive leadership team who will encourage your personal development and offer you new opportunities.  

Job Description

We are building awe-inspiring experiences. We are launching award-winning brands. And we are scaling faster than any event organiser in history. Take a leap with Tahaluf, we are offering you the chance to:  

Work within a highly dynamic business with the energy and style of a start-up  

Be part of building a business that is launching new products and events at scale  

Grab an opportunity to accelerate your career and make a real impact.  

 The Role 

The Head of Event Marketing, will report into the Marketing Director and will manage a diverse team based in Riyadh. The individual will be a highly motivated, dynamic marketing leader with a track record of commercial collaboration to develop products and positioning reflective of customer demand. 

Managing a diverse team of managers, marketing executives and specialist functions the Head of Marketing will be a skilled marketing strategist and be able to drive creativity and enthusiasm in others. 

 The individual needs to be analytical and data orientated with a history of testing and optimisation, but with creative flair and exceptional attention to detail. 

 The candidate should have extensive experience of digital marketing and marketing technology and be accustomed to delivering in a fast-paced, dynamic environment. 

The individual must be extremely adaptable, accustomed to working with differing market dynamics and be able to guide marketers and steer campaign strategy accordingly. 

Key Performance Indicators  

Working alongside commercial leads to develop value propositions and go-to-market strategy 

Ongoing customer insight and engagement strategies 

Overseeing delivery of marketing campaigns in line with business objectives  

Adherence to timelines and budgets 

Marketing KPI report 

To manage a cross functional marketing team which includes marketers from all backgrounds with a diverse range of skills and training 

To design and deliver campaigns for specific projects as and where required 

To act as a change management ambassador, demonstrating a positive and constructive attitude towards challenges and change 

Key Responsibilities 

 LEADERSHIP 

Recommend team structures and delivery solutions based on requirements  

Line manage senior marketers and specialists working across a range of events 

Work with Group Director to ensure right structure, specialisms and level of resources to meet agreed KPI’s 

Provide guidance, feedback and inspiration to line reports 

Champion the adoption and optimisation of marketing technology solutions and digital marketing more broadly 

Work with line reports to ensure successful delivery of marketing campaigns in line with agreed KPI’s, event and divisional strategy 

Work with line reports to develop skills and competencies and ensure they have a clear development roadmap 

Ensure line reports are competent managers and have the skills and training required to manage junior team members or specialists 

Ensure adoption and optimisation of marketing technology solutions, identify training needs and ensure line reports are technically proficient 

Reflect the high-performance culture of the marketing team 

ANALYSIS & INSIGHT 

Monitor campaign performance by supervising the production of relevant and timely reports. Recommend changes to campaign execution based on data insights 

Share relevant insights with sales, event team and senior management to drive revenues or pursue new opportunities 

Analyse and report trends over time and use these insights to build more effective campaigns 

Ensure relevant and timely data is captured (onsite & post show surveys, registration forms, industry research etc) 

Work with internal teams to ensure data governance and data management policies are adhered to 

Ensure delivery and accuracy of pre-agreed reports during and post campaign to monitor channel effectiveness and ROI  

Use recommended campaign analytics dashboards to monitor performance 

Build a culture of testing and metrics-driven decision making in the teams 

Share case studies with marketers within the team, division and Informa Markets 

PLANNING & CAMPAIGN MANAGEMENT 

Work with marketing managers/wider team to plan product marketing campaigns to meet strategic objectives – for exhibitions and virtual/hybrid events 

Monitor operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time & Action Plans, Content Calendars, Budget Trackers) 

Monitor engagement with target media, associations, industry partners and social media influencers and help the team determine how they fit within the integrated campaign 

Assist marketing managers with the development of marketing budgets in line with plans and ensure budget trackers are kept up to date 

Recommend external suppliers and ensure adherence to contractual terms and delivery 

Work with internal teams and external agencies to deliver digital marketing, social media and PR in line with marketing plans to hit agreed KPI's 

Ensure optimisation of spend across marketing channels  

Agree paid media requirements and guide the negotiation of media buying (either directly or through an agency) 

Recommend website strategy to maximise relevant traffic and conversion 

MARKETING EXECUTION 

Together with the marketing managers identify target universe and key segments within target universe 

Guide the team in developing personas, value propositions and messaging for each of the key segments  

Ensure that timely, relevant communications are sent through full mix of channels and that the team are optimising the effectiveness of these channels 

Monitor and recommend adjustments to the digital marketing activity based on performance metrics 

Input into the Content Calendar to ensure delivery through the most relevant channels (email marketing, social media, digital marketing, direct mail etc) 

Input into the PR plan (internal or external) and liaise with the event manager/event director 

Establish relationships with and manage strategically important partners to ensure maximum exposure at lowest cost to show budget 

Ensure the maintenance of active social media channels in line with market expectations, monitor engagement and maximise conversion 

Oversee the design and production of all marketing collateral to be determined within the marketing plan 

Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines and agreed Informa standards 

Qualifications

Educated to a degree level 

Experience 

Experience in a start-up environment and/or scaling a new business is desirable 

Skills & qualities 

Good written and oral communication skills in both Arabic and English is essential 

Excellent quantitative skills 

Excellent Excel, PowerPoint and financial modelling skills 

Strong analytical and presentation skills 

Good attention to detail and accuracy. 

Self-starter with proactive nature, and ability to work autonomously  

Experience using SAP, TM1 (IBM) and/or Oracle would be advantageous 

Highly collaborative 

Thrives on constant change. 

Middle East experience (desirable) 

Relevant sector experience (desirable) 

Additional Information

Core Benefits:  

Medical Insurance for individual and family  Annual leave – 28 days Manager and above, School fees contribution, 40,000 SAR per child per year, up to a max of three children  Wellbeing Benefits  Remote working on Sundays  Working anywhere – 2 months every yearFamily visa costs* (up to a max of three children) Individual annual flight allowance* (Expat only) 

International Relocation Package*: 

Paid flight to Riyadh (for you and your dependents) 60 days accommodation or suitable serviced apartment from your arrival date. Alternatively, if you already have accommodation in Riyadh and do not require a hotel or serviced apartment, then we provide a one-off payment of SAR 5,000 SAR 2,500 towards shipping goods/excess baggage costs on production of receipts/invoices 

Local Relocation Package*:  

Paid flight to Riyadh (for you and your dependents) 30 days accommodation or suitable serviced apartment from your arrival date. Alternatively, if you already have accommodation in Riyadh and do not require a hotel or serviced apartment, then we provide a one-off payment of SAR 5,000 SAR 2,500 towards shipping goods/excess baggage costs on production of receipts/invoices 

*If eligible