Henderson Office, Shanghai, China
7 hours ago
Head of GTM (TBL APAC)

Position Summary:

Oversees regional E2E GTM process, collaborating with the global GTM team from initial planning to market exit, aligning market nuances into global objectives and synchronizing execution across functions.

Key responsibilities include coordinating key regional GTM milestones, driving alignment between regional teams, and driving consistency in brand representation in markets that meet global objectives.

Responsibilities:

Lead and manage all regional GTM team membersBalances global brand alignment with regional adaptations, impacting brand perception and customer engagementGlobal GTM and Product teams to align regional strategies with global objectives and timelinesMarketing teams to develop region-specific campaigns that align with GTM initiativesGlobal GTM and Product teams to align regional strategies with global objectives and timelinesMarketing teams to develop region-specific campaigns that align with GTM initiatives

Competency Requirements :

6-8 years managing GTM processes, focusing on balancing global objectives with regional executionExperience collaborating with Marketing, Sales, and Merchandising to deliver consumer-relevant campaignsAbility to manage cross-regional milestones and on-time delivery

R-20250120-0034
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