-Annual planning of category and product business building blocks
-Range portfolio management and proposition development
-Marketing calendar strategy and implementation to support category and business building.
-NPD focused Go-To-Market regional strategy and implantation plan
-Regional Pricing / Promo Strategy Guardrails
Development and implementation of integrated marketing campaigns and communications-Integrated campaign planning and execution by owning the full journey of brief, develop, implementation and post evaluation.
-Lead media strategy development, optimization, tracking and reporting (supported by media team)
-Lead social campaign development and implementation.
-Guide PR, Trade event development, execution and post evaluation
-Guide category prospects recruitment strategy development and owner experience development.
-Lead and own "see think do" BBI planning, allocation and efficiency management
Business analysis and consumer insights-Lead insight and action-based business analysis (external and internal data, category, product and channel perspectives)
-Lead industry and competitor trends analysis (supported by consumer research)
-Generate insights from social and consumer studies with actions and proposals.
-Own NPD post evaluation and generate actions and proposals (supported by consumer research)
vGlobal Collaboration-Key contact point to global PU
-Downloading PU strategies, and provide local category, product, consumer insights to PU
-Drive PU alignment on ranging plan, pricing tiers, new product proposition, claim support, NPD improvement with post evaluation insights
-Feed local trends and competitor trends to PU for new product developments
GC Business Support-Key Accounts Meetings (T2T Sell in Meeting)
-Distributor sell in meeting
-E-com platforms T2T sell in meetings.
-Other new channels sell in meetings
-HK/TW ranging plan, marketing calendar, key claims, NPD launch cadence etc
-GC consolidation
Build, develop and promote an effective team-Team structure and R&R design continuous optimization
- Develop team by daily on job coaching, project assignments, and learning plan
- Promote collaborative WOW with cross functions, and supports when things go wrong
-Accelerates talent development and develops potential successors.
Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.