THE OPPORTUNITY
Viant’s Healthcare business is already a major success, with deep adoption across Pharmaceuticals, Healthcare Practitioners (HCPs), and Hospitals. We are now seeking a Head of Industry, Healthcare to further accelerate our growth in this category by scaling brand-direct demand, expanding agency adoption, and strengthening our HIPAA-compliant targeting and measurement solutions.
This role requires 15+ years of advertising experience and a minimum of 7+ years in Healthcare marketing (brand-direct, agency, or vendor side experience).
The ideal candidate brings a proven track record of driving direct brand relationships in Healthcare advertising while also collaborating with agencies to influence adoption. They will be responsible for growing category revenue, building out the GTM team, hiring additional Account Directors, Account Managers, and working cross-functionally with Product, Business Development (Data, Measurement, Technology, Supply), and Marketing to solidify Viant as the premier programmatic solution for Healthcare marketers.KEY RESPONSIBILITIESScale Viant’s already-successful Healthcare business by expanding direct brand relationships in Pharma, HCPs, and Hospitals.Establish Viant as the premier programmatic solution for the category by evangelizing our HIPAA-compliant targeting, measurement, and identity solutions.Drive greater industry awareness through thought leadership, conference participation, and client education.Own and grow brand-direct demand while also supporting the core sales team in driving agency adoption across the Healthcare category.Develop and execute a brand-first GTM strategy that ensures Viant is embedded in key Pharma, HCP, and Hospital marketing budgets.Partner with agency teams to help them navigate the evolving Healthcare programmatic landscape and ensure Viant is the platform of choice.Hire, train, and scale a team of Healthcare-focused sellers to drive continued adoption.Define success metrics and manage performance to ensure Viant continues to outpace the market in Healthcare programmatic growth.Serve as the executive face of Viant’s Healthcare business, representing the company at industry events and in high-stakes client meetings.Work closely with Product teams to develop new innovative healthcare ad products and further enhance Viant’s HIPAA-compliant targeting, identity resolution, develop new ad products and measurement capabilities.Collaborate with Business Development to identify key data, measurement, and supply partnerships that strengthen Viant’s Healthcare offering.Ensure Viant’s measurement solutions align with Pharma and HCP marketing objectives and help clients prove ROI.WHAT YOU BRING15+ years of advertising experience, with a minimum of 7+ years in Healthcare marketing.Expertise in Pharma, HCP, and Hospital marketing, preferably in a brand-direct capacity (will also consider vendor-side and agency experience).Deep understanding of programmatic advertising (CTV, Streaming Audio, Online Video, Display, DOOH, and Mobile) and how it applies to Healthcare brands.Strong knowledge of Healthcare advertising compliance (e.g., HIPAA, NPI targeting, contextual targeting).A proven track record of building brand-direct relationships and scaling programmatic adoption in Healthcare.Experience hiring and leading high-performing GTM teams in adtech, programmatic, or digital media.Ability to work cross-functionally with sales, product, business development, and marketing teams.Strong analytical and strategic mindset, with the ability to translate industry challenges into advertising solutions.Excellent communication and presentation skills, with the ability to evangelize Viant’s leadership in Healthcare programmatic advertising.LIFE AT VIANTInvesting in our employee’s professional growth is important to us, but so is investing in their well-being. That’s why Viant was voted one of the best places to work and some of our favorite employee benefits include fully paid health insurance, paid parental leave and unlimited PTO and more. $225,000 - $250,000 a yearIn accordance with California law, the range provided is Viant’s reasonable estimate of the compensation for this role.  Final title and compensation for the position will be based on several factors including work experience and education.Not the right position for you? Check out our other opportunities! 

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About Viant
Viant Technology Inc. (NASDAQ: DSP) is a leader in AI-powered programmatic advertising, dedicated to driving innovation in digital marketing. Our omnichannel platform built for CTV allows marketers to plan, execute and measure their campaigns with unmatched precision and efficiency. With the launch of ViantAI, Viant is building the future of fully autonomous advertising solutions, empowering advertisers to achieve their boldest goals. Viant was recently awarded Best Demand Side Platform by MarTech Breakthrough, Great Place to Work® certification and received the Business Intelligence Group’s Innovation award for AI Advancements. Learn more at .
Viant is an equal opportunity employer and makes employment decisions on the basis of merit.  Viant prohibits unlawful discrimination against employees or applicants based on race (including traits historically associated with race, such as hair texture and protective hairstyles), religion, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, reproductive health decision making, gender, gender identity, gender expression, age, military status, veteran status, uniformed service member status, sexual orientation, transgender identity, citizenship status, pregnancy, or any other consideration made unlawful by federal, state, or local laws.  Viant also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics.
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