At Apple, we believe in the power of technology to enrich people's lives! Everything we build is designed — first and foremost — with helping people in mind. We believe advertising is no different, and that its value should come from how it benefits customers, not what it extracts from them. Our Ad Platforms team applies that belief by delivering ads that add value, helping people discover content, supporting creators, and protecting and respecting everyone’s privacy. Our technology powers ads in the App Store, Apple News, Stocks, and Apple TV. We help developers and marketers of all sizes drive the discovery of their apps across the App Store. Our display ads in Apple News and Stocks aid advertisers in promoting their products alongside trusted content in a brand-safe environment while supporting publishers and journalists. We help advertisers connect with captivated audiences with our sponsorship integrations and experiences in live sports on Apple TV. Everything we do is with the unwavering dedication to privacy you expect from Apple. Because when advertising is done right, it benefits everyone.