The Role

We’re looking for an unstoppable pioneer to shape and drive the future growth of the Charlotte Tilbury brand. As Head of Marketing and PR, you’ll be an inspiring leader and formidable marketeer tasked with the extraordinary opportunity of driving forward our business’ ambitious evolution.  You’ll be responsible for evoking exceptional prestige with our exceptional campaigns, identifying new opportunities for the acceleration of our brand, while enticing new customers to discover the magic of Charlotte Tilbury.

You’re ambitious, passionate and compelled by finding creative solutions to problems, with experience as a proven growth and ROI driver. You will love what you do and strive to consistently do even better – joining us on our revolutionary journey to challenge the status quo of the beauty industry.

Key Responsibilities

Create, shape and execute a strategic Marketing and Communications plan for Hong Kong & Macau Act as the guardian for the brand equity in the markets Build and maintain strong, long-lasting relationships to foster #1 status with our key partners, while delivering innovative, best-in-class campaigns Lead the marketing team in creating and developing the marketing communications strategy for the brand with key focus on Digital engagement and Communications Lead strategies and exceptional PR & Advocacy plans that can be executed globally, with local nuances, to grow brand awareness of Charlotte amongst targeted audiences Drive Both Marketing & PR objectives to deliver record breaking launch activity for each new launch (product or region) Create and manage communication strategies and plans to support brand portfolio and NPD, driving brand pillars and delivering on key brand objectives Propose launch plans for key NPD activity and marketing campaigns Deliver plans for securing and utilising celebrity and digital influencer credentials Guide local teams to develop and secure consistent, regular, quality and on-Brand advocacy (print, .com, broadcast and social) across all key advocacy outlets with key focus on ROI Work closely with global team to translate the Global Charlotte Tilbury Magic to local markets Analyse and monitor of competitor activities within the responsible markets and develop unique marketing propositions to lead vs competitors Be the expert for beauty products and provide the corporate team with what is needed to win in the region Maximise and exploit local marketing opportunities

Reporting Relationships

This role reports into the Brand Director, HK & Macau & Travel Retail APAC