Directive Consulting is the performance marketing agency for SaaS and Tech companies. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. We offer Paid Media, SEO, Performance Creative, and Video to our clients by creating comprehensive digital marketing strategies that allow our clients to hit their SQL targets, every time.

We are searching for an innovative Head of Marketing to lead our marketing team, and drive leads from content marketing, events, partnerships, and paid media channels. This role will elevate our brand’s position, and generate $17M+ worth of new business bookings in 2024. This role is pivotal in breaking into CMOs at global tech companies and driving significant brand elevation through innovative campaigns.

As the Head of Marketing, you will lead the marketing department in achieving its objectives to increase the agency’s visibility, promote its services, and drive growth. The ideal candidate should have a track record of successfully leading and motivating a remote team, developing and executing innovative marketing campaigns, and have a deep understanding of the SaaS industry. 

If you are a highly motivated and passionate marketing professional with a creative edge for marketing to SaaS and technology companies, we encourage you to apply for this exciting leadership opportunity to be a part of our dynamic team! 

Roles & Responsibilities:

Develop and execute an effective marketing strategy that drives growth and revenue, including brand awareness, lead generation, and client acquisition. 

Implement and oversee innovative marketing campaigns, including advertising on paid social + search, content marketing, organic social media, email marketing, and events, with a strong emphasis on community engagement and partnerships.

Generate $17M+ in new marketing-sourced business within the technology sector by collaborating with the sales team and establishing strong relationships with marketing leaders at global SaaS companies.

Lead a high-performing marketing team, fostering an environment of innovation, eagerness, and hunger for change.

Manage the agency’s well-funded marketing budget, ensuring that resources are allocated efficiently to maximize growth efficiency and ROI on a global scale. You will drive the financial modeling of campaigns with the team, ensuring optimal use of the marketing budget.

Analyze data and track marketing performance, making data-driven decisions to optimize marketing efforts. 

What You Offer:

10+ years of experience in marketing, with a minimum of 5 years in a leadership role.

5+ years of experience in agency or SaaS marketing 

Proven expertise in content creation, community building, partnerships, and event management.

Fluency in paid media and a strong track record in financially modeling campaigns.

An innovative mindset, eager to drive change and make an impact in the technology marketing industry.

Excellent communication skills and the ability to build relationships with key decision-makers.

Strong analytical skills, with a proven ability to lead a team and manage multiple projects in a fast-paced environment.

Demonstrated ability to work independently, manage multiple projects simultaneously, and meet deadlines. 

Comfortable working in a fast-paced environment with changing priorities and tight deadlines. 

What We Offer