The Marketing team at BlackRock is a dynamic, global function that plays a critical role in helping drive many of the firm’s most urgent cross-functional initiatives.  Together with our partners (both internal and external), we create the conditions that maximize business outcomes for the firm. We specialize in a diverse range of functions to provide robust campaigns, advertising, communications, training, investment & educational material, and events, all supported by global centers of excellence spanning content strategy, research & analytics, and digital platforms & experiences. Generating alpha is core to the foundation and heart of BlackRock.  Alpha Marketing leads marketing for BlackRock’s alpha-generating platforms across active EQ, active FI, multi-asset strategies and alternatives.  Our mission is to help BlackRock’s partners and clients to achieve the alpha so critical to their investment needs and objectives.  We are responsible for building BlackRock’s active and alternatives brands and marketing our full range of investment vehicles across client segments globally.

Role and impact

The Alpha Marketing team is seeking a Head of Municipals Marketing.  The core focus will be to set our marketing strategy for raising awareness of our platform; establishing and developing our spokespeople; overseeing content generation and distribution across mediums (video, audio, written) and platforms (web, social media, etc.); and leading integrated marketing campaigns.  

Our Head of Municipals Marketing will work in close partnership with our municipals and marketing leadership as well as our portfolio managers and product strategists.  As a member of the Alpha Marketing leadership team, they will help foster a culture of inclusion and collaboration, where diverse perspectives are valued and celebrated.

Responsibilities

• Develop and articulate an integrated marketing strategy for growing our municipals business

• Lead, enable and inspire distribution partners across BlackRock

• Partner with investors, researchers and product strategists to deliver extraordinary insights

• Serve as a key member of Alpha Marketing’s leadership team

You have…

• 10+ years’ experience in investment marketing, product strategy or similar

• Deep knowledge of fixed income markets

• Expertise in multiple scaled marketing mediums (web, social, etc.)

• Desire to win hearts and minds in helping clients pursue performance

• Strong written and verbal communication skills

For New York City only: The salary range for this position is $205,000 - $260,000. Additionally, employees are eligible for an annual discretionary bonus, and benefits including heath care, leave benefits, and retirement benefits. BlackRock operates a pay-for-performance compensation philosophy and your total compensation may vary based on role, location, and firm, department and individual performance.