Lead the Go to market sales strategy for all NBA properties within the Live Sports Team. Work cross functionally to manage all extensions of the NBA across Amazon and with internal partners. Build strategies that scale while adhering to local rights and dynamics. Partner closely with the league to innovate over the course of the partnership for both fans and advertisers. Be an expert in the sport and the marketplace.


Key job responsibilities
Develop the vision and end-to-end strategy for positioning, pricing, packaging, and planning of Amazon’s advertising across all NBA properties, working alongside global teams to support the needs by region.
• Own strategy and planning with the League on ad innovations around the partnership globally
• Maintain firm grasp of video advertising market in particular sports and the NBA for any competitive trends to identify and assess opportunities
• Lead quantitative analysis of demand, including opportunity sizing of both traditional/existing demand channels and emerging/new demand sources
• Reconcile supply-based budget models with demand-based analyses, in coordination with Finance teams
• Work directly with all sales teams on enablement and demand generation strategies to achieve revenue and adoption targets
• Aggregate US Voice of Customer (VOC) and partner with WW GTM to drive video solutions for customers and revenue growth for Amazon
• Drive growth of Amazon’s video advertising offerings, including business management in support of Video org goals around revenue, product adoption, advertiser maturity advancement, etc.
• Ready understanding of quarterly sales pacing (to budget revenue and/or other goals), to recommend adjustments to GTM strategies or tactics as appropriate
• Partner across Sports Brand solutions, Sports Pricing and Planning, and Sales to develop the GTM
• Host and own the mechanisms needed to deliver out on the business
• Produce stack-ranked set of sales priorities to influence product requirements, roadmap decisions and trade-offs
• Partner with Ads Marketing on customer-facing Sports/NBA narratives
• Partner with cross-functional leads across the Amazon Ads organization to ensure execution of GTM strategies, including tactical week-to-week guidance and support
• Assist in regional training development for sales enablement execution


About the team
Amazon Advertising is standing up a sports sales team in the US who will be overseeing our biggest step into sports to date. It is an exciting time to be part of Amazon Ads as we look to establish a new way to transact around sports and streaming and how we partner with our customers.