The focus of this role is to lead, develop, and implement initiatives that build the Red Bull brand and consumption with both the consumer and industry in the On Premise (covering core HORECA channels but also beyond in channels of Catering, QSR restaurants and Fitness).

The role is highly focused on growing the relevance of Red Bull across all these segments of the On Premise and converting this relevance into consumption.

The Head of On Premise Marketing is a strong collaborator, interfacing with all key stakeholders to maximize impact of and leverage major On Premise image building and consumption driving initiatives.

The position is also responsible for training and enabling field teams to activate to the highest standard On Premise marketing tools and concepts, ensuring increased availability, visibility and activation of Red Bull at the POS.

The HOOPM is a key contributor to the annual On Premise business plan, by identifying and defining insights which will lead to new, implementable activities, programs and strategies as well as subsequently developing appropriate strategies and tactics