As Head of Product Marketing, reporting to the VP of Marketing & Communications, you will manage the small but mighty team responsible for the core positioning, messaging and go-to-market of our products, helping produce an outsized impact with our clients and their fans. You'll become a trusted partner across product, marketing, comms and more to bring products to market in uniquely SeatGeek ways, and help ensure future products have a strong market fit. While your focus will predominantly be on making an impact to our enterprise audiences - teams, artists and venues - you’ll harness the power of our fan-facing products to also drive differentiation with their greatest fans. This is an incredible opportunity to be the first senior Product Marketing leader at SeatGeek, defining the team’s role and impact at scale during a critical time for growth in an industry desperate for positive change.
What you'll do Craft differentiated, unified positioning, messaging, RTBs and go-to-market plans for our product solutions, with a prioritized focus on our enterprise audiences and their fans Lead a team of product marketers through product launches that span from massively complex to small & additive Develop a comprehensive understanding of our various clients (NFL, Arena, MLS, etc.) and the user profiles within them (Exec, Sales, Operations, Booking), the product-market fit of our products for each, our differentiators v. key competitors, and the biggest opportunities for us to grow Establish SeatGeek as a thought leader in the live events industry by developing and pushing a strong POV and voice in the market Create programs and content that help our clients get the most value out of SeatGeek products, and then work with B2B marketing to harness that value into case studies, testimonials and sales pitches. Contribute to core sales and marketing assets such as pitch decks, case studies, one-pagers, and more Maintain strong relationships with leaders across all relevant cross-functional domains to both enhance their work and successfully complete your own, including Product, Marketing, Comms, Sales, Client Success, Analytics, and Finance Build and maintain a high-performing, high-energy, and collaborative PMM team, defining the right structure and size for SeatGeek, while making sure the team has fun along the way What you have 10+ years of marketing experience delivering highly successful engagement and acquisition strategies, ideally with majority experience touching product marketing, go-to-market strategies, brand management, etc Experience working in unique industries with complex business models, major competition, or interesting regulatory environments Proven track record of driving business results via product marketing for growth companies with business and consumer audiences Ability to articulate the essence of complex products and the value they create. Can develop a strong messaging hierarchy and effective content strategy plan. Willingness and know-how to quickly, and deeply, understand the market (live event technology), our customers (teams, leagues, artists and fans) and competition Knowledge of what great looks like – bringing in frameworks and playbooks for our team, while knowing when to create our own playbook to move fast and cut through the noise Unafraid of rolling up your sleeves and diving into the work, be it creating messaging, pitch decks, or other assets along with your team members and direct reports Excellent written and verbal communication skills. Must be comfortable presenting and sharing work with executive leadership Leadership presence and interpersonal skills with the ability to influence and motivate people at all levels across a large number of teams, especially product, marketing, creative and PR Proactive self-starter with an ownership mentality. Solutions over problems, north-star over specific roadmap, and balancing analytical skills with gut decisions Perks Equity stake Flexible work environment, allowing you to work as many days a week in the office as you’d like or 100% remotely A WFH stipend to support your home office setup Unlimited PTO Up to 16 weeks of paid family leave 401(k) matching program Health, vision, dental, and life insurance Up to $25k towards family building services $500 per year for wellness expenses Subscriptions to Headspace (meditation), Headspace Care (therapy), and One Medical $120 per month to spend on tickets to live events Annual subscription to Spotify, Apple Music, or Amazon music
The salary range for this role is $188,000 - $287,000 USD. Actual compensation packages within that range are based on a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, certifications, and specific location.
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