J.P. Morgan Asset Management’s US Institutional Business offers investment solutions and insights that have a meaningful impact on the investment outcomes of defined benefit plans, endowments, foundations, healthcare and insurance companies. 

As the Head of US Institutional Marketing within Asset Management, you will be responsible for establishing an integrated marketing strategy to engage CIOs and key decisions makers across defined benefit plans (corporate and public pension plans, multi-employer pension plans), endowments and foundations, healthcare companies and insurance companies and the consultants and research teams that service these clients. You will manage a team of 4-5 individuals directly, with additional oversight over key functions across events, digital, product marketing and data & analytics. In addition, you will be a member of the Network Advertising Initiative Leadership meeting and work closely with Distribution, Product, Investors and Client Service teams to drive a first-class client experience. 

Job responsibilities 

Develop a marketing strategy across institutional channels aligned to business initiatives, leveraging all of the owned, earned and paid marketing touchpoints to move forward client engagement and amplify voice in market  Partner with Head of Sales & sales leaders to create segment-specific strategies across public funds, corporate pensions, Taft-Hartley, etc Build the brand of Institutional asset management in the US market Manage deeper client and prospect engagement by owning the institutional content strategy and activation plan Develop the agenda and journey for client events (in-person and digital) - from coordination to pre and post event activation, in close partnership with Events team Develop sponsorship and industry conference strategy in partnership with Sales  Own the messaging of measurement/reporting of marketing activities - helping to qualify successes/develop action steps/identify lessons learned/best practices. Partner with Client Experience team to develop strategy to improve client experience from pre-sale to post-sale 

Required qualifications, capabilities, and skills 

10 + years’ experience working with large US institutional clients and consultants College degree in marketing or related field  Extremely proficient in Microsoft applications, including Word, Excel and PowerPoint Analytical skills to help track, measure and interpret success/strategy of marketing programs Strong execution skills Excellent communication skills Attention to detail – demonstrate solid organizational skills and the ability to accurately manage large volumes of information Strong interpersonal skills with an ability to work well with senior management and sales organizations

Preferred qualifications, capabilities, and skills 

Strategic Thinking – contribute to the development and execution of impactful, strategic marketing plans to deliver results Digital Expertise – understand digital touchpoints across email, webcasts, media and digital tools and drive a digital strategy for deeper client engagement Execution – develop credibility and trust through consistent, quality client delivery