At Hearst UK, there’s always more to the story. Join us as our new Homes Director to start the next chapter in your career. You will have ownership of Good Housekeeping’s Homes output, comprising recipes, homes & interiors and household advice, across all GH brand platforms, working with a digital-first, content creation and curation approach, with particular focus on video. 

A pivotal role, the Homes Director delivers innovative, high-performing digital-first content that drives membership conversion and engagement, grows ecommerce revenues and acts as an entry point for new audiences to GH. 

ABOUT THE ROLE

Line management of Senior Cookery Editor, Senior Recipes Editors and Household Advice Editor  Key stakeholders: Content Strategy Director, GHI Head of Content, Editorial Ecommerce Director   Working closely with EiC, delivers the editorial direction of all-new GHI branded Homes department comprising recipes and household advice, creating seamless, GHI branded editorial experience across two apps, two newsletters, reorganised website and in print covering recipes and household advice  Generates editorial ideas, nurtures a collaborative, innovation mindset across GH Homes team, constantly seeking to try new formats and optimise existing ways of working to ensure output targets are met   Go-to brand liaison person for Social, GHI and Ecomms teams to ensure GHI Approved products of highest commercial potential are fully integrated in editorial vision across platforms.  Develops best-practise production process for all GH Homes content that maintains recipe quality, as well as driving timely and accurate daily publishing, tagging & updating to relevant CMS systems to optimise quality of search results in app and online  Liaise closely with Content Strategy Director on content performance to identify ways to improve engagement and conversion. Role models data-informed editorial idea generation to ensure that traffic, engagement (inc app downloads) and member conversion KPIs are met  Leads on negotiation of partnerships with well-known names (e.g. chefs, interior designers) to include, for example, app takeovers, book extracts, Book Club and Live event appearances, as required / approved by EiC 

 

ABOUT YOU

Personal experience of recipe development is not essential, but significant experience of editing lifestyle content for digital consumer-facing media including food is necessary  Significant experience of public speaking and/or stage interviewing a significant advantage  Media showreel of commentary / appearances on TV & radio/podcasts would be an advantage but not essential  Experience of working with video production teams from concept development, piloting, through to scripting, casting and post-production  A brilliant writer with demonstrable experience of writing and commissioning content across lifestyle pillars – food, fashion, homes, consumer etc  Well-connected across lifestyle media with impressive little black book of stylists, writers, videographers and photographers to draw on  Confident in front of and behind the camera to present consumer-facing video, including but not only self-shot  Demonstrable experience of leading creative reinvention and positive cultural change in a content environment   Significant first-hand experience of using a variety of digital CMS software, ideally including apps, web and social   Open minded, can-do attitude  Empathic, inclusive people manager 

 

WHAT WE OFFER

At Hearst UK, you can choose from a huge range of perks and benefits that can help you learn well, work well and live well including:

25 days’ holiday (with the option to buy up to 5 additional holiday days) - pro rated for part-time or fixed-term employees Hybrid working  Discounted gym membership Healthcare cash plan Spend a charity day with your favourite good cause Life assurance and pension scheme Regular socials and more!

There’s more to your story than you imagine. And the next chapter begins right here.

Hearst UK is deeply committed to using our influential brands to reflect the world we want to live in – one that respects, protects, represents and uplifts the voices and opinions of all people. As a business, we recognise the significant benefits of creativity, collaboration and innovation that comes with diverse teams. Not only is diversifying the voices in our organization the right thing to do, but it also helps us to make powerful and exciting content that can be enjoyed by many more people. This is why we’re working to build a sense of true belonging within our business and foster a culture in which everyone feels heard.