Applies advanced subject matter knowledge to solve complex business issues and is regarded as a subject matter expert. Frequently contributes to the development of new ideas and methods. Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors. Leads and/or provides expertise to functional project teams and may participate in cross-functional initiatives. Acts as an expert providing direction and guidance to process improvements and establishing policies. Frequently represents the organization to external customers/clients. Exercises significant independent judgment within broadly defined policies and practices to determine best method for accomplishing work and achieving objectives.

Position Summary

·   Be the key point of contact for building market awareness, content & messaging development and running campaigns, & customer advocacy for large portfolio of End Point Manage Services including digital services.

·   Should be expert with all stages of the IT Services buying life cycle and align marketing programs that drives momentum at various stages through a mix of demand generation, awareness programs, thought leadership, digital and social media plans.

Responsibilities:

·       Establish HP Services as an industry leader, improving services brand perception, drive demand across target customers, media, ecosystem partners, analysts and more

·       Design, develop and execute an integrated marketing plan aligned to business goals.

·       Leverages market insights and category product/solution roadmaps to develop customer segmentation and audience strategies to differentiate HP in customer journey.

·       Develop and execute activities with sales/ presales/ large deals teams through deal interventions, client visits to help build marketing influenced pipeline.

·       Acts as subject matter expert across customer segments, markets, and countries to develop new marketing strategies and approaches to accelerate HP success in priority categories and new businesses.

·       Coordinates execution across all marketing plan deliverables and milestones with cross-functional teams.

·       Defines goals to measure the success and business impact of the marketing plans.

·       Exercises high level of digital marketing transformation knowledge to advance HP's position in new digital capabilities and touchpoints to increase marketing programs effectiveness and efficiency.

Education and experience Required:

·       MBA in marketing will be preferred

·       7+ years in B2B marketing, preferably Technology marketing

·       Strong project management skills and high attention to detail and quality deliverables

·       Experience in Marketing database such as MRM or CRM applications

Knowledge and Skills:

·       Strong strategic business understanding of the IT Services market.

·       Expert knowledge of marketing principles, practices, tactics and digital marketing stack/tools.

·       Expert knowledge of IT Services market, offerings, segments, and account-based marketing.

·       Expert knowledge of digital marketing platforms (media, social, e-commerce) and customer journeys.

·       Excellent influencing, consensus-building skills, and execution skills.

·       Excellent written/oral communications and analytical skills.

·       Excellent interpersonal and project management skills; ability to build and manage virtual teams.

·       Excellent negotiating and change management skills

·       Ability to interface effectively with management team and functional disciplines.

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