The HR Web Data Analyst & Webmaster will work as part of a team in the UVA HR Communications & Marketing department and report to the Director of HR Communications & Marketing.  

Web data analyst duties include building reporting dashboards with data from the two careers websites and providing analyses of that data to help leadership make informed decisions on recruitment campaign optimization, and improve website functionality to enhance the user experience. The position collaborates with various HR departments and external vendors to develop comprehensive reporting, and works closely with HR Communications & Marketing teammates to develop insightful and actionable analyses.  

 

Webmaster duties include managing the organization's main HR website including routine maintenance, creating and editing webpages, addressing accessibility, and building new web components to meet evolving team needs.  

 

This position offers the ability to work across many technology platforms, and allows for creativity and growth with the diversity of opportunities to provide ideas and recommendations to improve the effectiveness of UVA HR’s various websites, and to elevate the experiences of our many users.  

 

The HR Web Data Analyst & Webmaster will work as part of a team in the UVA HR Communications & Marketing department and report to the Director of HR Communications & Marketing.  

  

JOB RESPONSIBILITIES 

Analytics & Reporting: 

Generate Looker Studio web analytics quarterly reports for two UVA Careers Websites tracking user engagement and overall site usage to help inform web needs and recruitment marketing decisions. Analyze report data to identify trends and patterns such webpage engagement levels, keywords driving the most traffic, and which marketing campaigns drive the most applications.  Partner with digital marketing, recruiting, and technology stakeholder teams to understand site results and explain user behavior.  Update dashboards monthly with paid digital marketing results from vendors.  Educate internal teams on self-serve website report options available on-demand.  Make web optimizations and site roadmap recommendations based on web traffic data. Participate in the design and development of future career website initiatives that address evolving enhancements for candidate capture

Webmaster: 

Maintain UVA HR website ensuring it consistently meets organizational needs and requirements. 

Manage overall website health including accessibility, usability, page speed, and performance. Address issues found in SiteImprove weekly.  

Design and develop new website components to address evolving team needs and enhance the user experience.  

Assist content managers with the development of webpages. Update and edit web content and design as needed ensuring they are accessible and user-friendly. 

Manage internal HR web editor training, provide support, and update training modules as needed.  

 

Other:

Provide back-up webmaster services for UVA Careers Websites CMS supporting Recruitment Marketing team members.  

Use Marketing Cloud platform to set-up and send emails, and create data extensions, supporting Communications team members. 

Minimum Qualifications:

Education: High School Diploma
Experience: Three years
 

 Preferred Qualifications:

Bachelor’s Degree or equivalent experience 

Three (3) or more years of experience in web data analytics role or equivalent 

Three (3) or more years of experience in webmaster role or equivalent 

Ability to provide website training to staff in area of expertise 

Strong attention to detail and accuracy 

Ability to work independently and as part of a team 

Maintain a strong, positive commitment to customer service.

 

Required Skills: 

Web and data analytics 

GA4, Looker Studio, Google Tag Manager 

Drupal CMS 

SiteImprove 

Position Details:

The position will remain open until filled but preference will be given to applications received by November 1, 2024. This is an exempt level, benefits-eligible position. The anticipated salary range is $75,000.00-85,000.00 commensurate with qualifications and experience. This position will not sponsor applicants for work visas. The selected applicant will be required to complete a background check prior to their first day of employment per University Policy. This position is fully remote except for required in-person UVA HR meetings approximately once per quarter; travel expenses reimbursed.  

To Apply:

Please visit UVA job board and search for “R0066163.” Complete an application online and attach:

Cover letter to include your interest in the position and your applicable knowledge, skills, abilities, and experiencesResume or CV

Internal UVA applicants please apply through your Workday Home page, search “Find Jobs”, and search for “R0066163.\" 

***Applications that do not contain all of the required documents will not receive full consideration.***

References will be completed via UVA’s standardized process SkillSurvey. A total of five references will be requested via Skill Survey during the final phase of the interview process. For questions about the application process, please contact Bill Crane at Xer5ff@virginia.edu, Academic Recruiter. Please click here for more information about UVA and here for information about the Charlottesville community.

 
Physical Demands:

This is primarily a sedentary job involving extensive use of desktop computers. The job does occasionally require traveling some distance to attend meetings, and programs.

The University of Virginia, including the UVA Health System which represents the UVA Medical Center, Schools of Medicine and Nursing, UVA Physician’s Group and the Claude Moore Health Sciences Library, are fundamentally committed to the diversity of our faculty and staff.  We believe diversity is excellence expressing itself through every person's perspectives and lived experiences.  We are equal opportunity and affirmative action employers. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender identity or expression, marital status, national or ethnic origin, political affiliation, race, religion, sex, pregnancy, sexual orientation, veteran or military status, and family medical or genetic information.