Bucharest Head Office
7 days ago
IC Brand Experience Specialist

ABOUT UNILEVER

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. 

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

JOB PURPOSE

Implement and execute the agreed brand marketing plan, in order to deliver the brand and category results.

MAIN RESPONSIBILITIES :

Market understanding and reporting

Prepare share analysis per brand as agreed with Category Manager and recommend actions

Analyze local market development and trends

Competitor activities understanding

Monitor and assess competitor moves

Propose relevant brand actions to ensure sustainable and competitive growth for the responsible brand

Launch/activations management

Implement agreed launches/relaunches plan, on allocated brands

Adaptation of the plans following brand guidelines

Get legal and regulatory confirmation for the mix elements of the launches/relaunches plan

Manage relationships with the ATL and BTL agencies involved in the brand activities

Input to regional team

Provide input to/request support and input from regional brand teams

Support Brand manager in the creation/adaptation of all media materials for responsible brands

Input to the digital media plans for responsible brands

Monitor, report and use the agreed brand budget on responsible brands

Help manage the advertising and consumer budgets allocated and make all the necessary inputs into the system according to the existent way of working

Input into product artwork development/ approval process

Input in the system all the expenses in time, so that the planned activities can be implemented smoothly

Prepare presentations as required by the Brand/Category Manager, regional and/or local team

Job Requirements:

Experience in creating engaging and unique change and adoption methods that appeal to a wide audience

Experience in successfully creating and implementing Change programs

Working as part of a virtual team, using a variety of technology

Experience in project management and working across a portfolio of projects to drive adoption

Experience working in a global, multicultural environment.

English proficiency, understanding one of the local East European languages is preferred.

Experience with (interactive) change channels inc. digital.

Experience with key change processes, roles, and responsibilities

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

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