Job Title: Ice Cream US eCommerce Content Associate

Location: In office- Englewood Cliffs, NJ

Terms & Conditions: Full time

If you want to work for a global, leading Ice Cream player with €7.9bn Turn Over in 2023, come join Unilever Ice Cream! The Ice Cream business is operating in a highly attractive category, as we are part of the 1 trillion snacking and refreshment industry, growing consistently at high pace. We have strong brands equities: 5 of top 10 selling brands including Wall’s, Magnum, Ben &Jerry’s. We are investing to unlock the full growth potential of Ice Cream as a standalone entity, once we separate from Unilever, which is planned to happen by November 2025.

Ice Cream has distinct characteristics from Unilever’s other operating businesses and the growth potential of Ice Cream will be better delivered under a different ownership structure. As Ice Cream company we are committed to developing and nurturing talent as we build our diverse and inclusive culture. You will have ample options for career growth and exploration, allowing you for you to explore roles and opportunities across the new organisation. Your career development will be a priority for us, and we are dedicated to supporting your growth journey within the new company. We hope that you will want to build the new chapter of our Ice Cream history together with us.

JOB PURPOSE:

We are seeking a detail-oriented and proactive Ice Cream US eCommerce Content Associate to join our digital marketing and media team. This individual will be responsible for managing the process by which brands brief in, create, and approve content with the content creation agency. They will ensure that content is housed in the appropriate systems/tools and that the syndication amongst tools downstream is accurate. Additionally, they will manage the syndication process for over 50 retailer partners, adhering to each retailer's ways of working, content preferences, and ingestion details. This role also involves overseeing the performance and feedback loop of these assets on retailer.com, driving engagement rates, contributing to sales impact, improving organic search performance on retailer websites, and monitoring competitive performance and share of shelf as key performance indicators (KPIs). 

Now more than ever, consumers around the globe are increasingly turning to eCommerce as their primary means to acquire consumer goods. What was previously purchased from a shelf at a brick-and-mortar store is now being purchased more frequently online, and the need for informative, inspiring, and accurate digital content is mandatory in the eCommerce space. The primary purpose of this role is to position is to optimize and maintain digital content and item attribution across the full Unilever portfolio on our retailer platforms, delighting consumers with accurate, complete, optimized, and inspiring digital content, and ultimately enabling consumers to make informed buying decisions. It is imperative that this person possesses a working knowledge of the digital consumer and of the capabilities of major online retailer platforms

KEY RESPONSIBILITIES:

Manage the process of briefing, creating, and approving content with the content creation agency and with brand partnership and guidelines in mind. Ensure content is housed in the appropriate systems/tools and that downstream syndication is accurate. Oversee the syndication process for 50+ retailer partners, adhering to their specific ways of working, content preferences, and ingestion details. Monitor and analyze the performance and feedback loop of assets on retailer.com. Drive engagement rates, contribute to sales impact, and improve organic search performance on retailer websites. Track competitive performance and share of shelf as comparison metrics and KPIs. Ensure compliance with content standard best practices, GS1 standards and guidelines, and accessibility requirements. 

Key performance indicators (KPIs) for the Ecommerce Content Associate role: 

Content Accuracy and Compliance: Ensuring that all content meets the standards, guidelines, and accessibility requirements, including GS1 standards.  Syndication Efficiency: Successful and timely syndication of content to over 50 retailer partners, adhering to their specific requirements and preferences.  Content quality and content completeness: standards of complete content available as per retailer requirements and requests (inclusive of product attribution) and the quality of the content, specifically the SEO of written content and prioritized keyword optimization and incorporation.  Engagement Rates: Monitoring and improving engagement rates of content on retailer websites.  Sales Impact: Contribution of content to sales performance and impact on retailer websites.  Organic Search Performance: Enhancing the organic search performance of content on retailer websites.  Competitive Performance and Share of Shelf: Tracking and improving competitive performance and share of shelf metrics.  Feedback Loop Management: Effectively managing the feedback loop to continuously improve content performance based on retailer and consumer insights. 

These KPIs will help measure the effectiveness and impact of the Ecommerce Content Associate in driving our digital marketing and media efforts. 

WHAT YOU NEED TO SUCCEED:

You’re a dot connector: You will help to shape the team’s overall digital content strategy, moving toward increasingly informed recommendations based on content testing. You will also share eContent best practices across broader Unilever eCommerce teams, brand teams, business partners, and with agency partners. You’re a paradox navigator:  You’ll serve as a primary point of contact on digital content for cross functional brand, retailer and sales teams. Additionally, you’ll project manage key content refreshes across the Unilever Ice Cream portfolio, including new-item setups and innovation launches, corresponding item attribution tagging, digital content audits and reporting, and testing and measuring digital content effectiveness and optimization. 

EXPERIENCES & QUALIFICATIONS:    

Bachelor's degree in Marketing, Communications, Business Administration, or a related field. Minimum of 2 years of digital content experience Proven experience in ecommerce content management or a similar role. Familiarity with content standard best practices, GS1 standards and guidelines, and accessibility requirements. Strong organizational and project management skills. Excellent communication and collaboration skills. Ability to work closely with cross-functional teams, including legal, compliance, and customer insights. Strong analytical and problem-solving skills. Demonstrated project management skills Skilled in Microsoft Excel, and comfortable with basic Excel functions, such as pivot tables, v-lookups, dashboards, etc. Must be skilled in verbal and written communications, and able to effectively relate with multiple levels of management; strong influencing skills preferred Must have the ability to tackle complex situations, evaluate alternative courses of action, and provide fact-based solutions/recommendations Comfortable with some ambiguity and varying levels of workload from week-to-week 

Preferred Qualifications: 

Experience in the consumer goods industry, particularly in the food and beverage sector. Familiarity with digital marketing tools and platforms. Knowledge of retailer content syndication processes and requirements. 

LEADERSHIP:   

PERSONAL MASTERY: Sets high standards for themselves. Has emotional intelligence to take feedback, manage mood and motivations, and build empathy for others.PASSION FOR HIGH PERFORMANCE: Generates intensity and focus to motivate people to deliver results at speed. Takes personal responsibility and accountability for execution and results.CONSUMER LOVE: Invests time inside and outside to understand the needs of consumers.BUSINESS ACUMEN: Creates sustainable growth with purpose, engaging different partners across the system for change.

Pay: The pay range for this position is  $67,000 to $100,500 Unilever takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs. 

Bonus: This position is bonus eligible. 

Long-Term Incentive (LTI): This position is LTI eligible. 

Benefits: Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.  

retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.  

What We Can Offer You 

Meet the Women of Customer Development | Culture for Growth | Top Notch Employee Health & Well Being Benefits | Every Voice Matters | Global Reach | Life at Unilever | Careers with Purpose | World Class Career Development Programs | Check Out Our Space | Focus On Sustainability  

We take pleasure seriously. Join the Ice Cream team now!

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Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, or any other characteristic protected by local, state, or federal law and will not be discriminated against on the basis of disability. 

For more information about your Federal rights, please see Know Your Rights: Workplace Discrimination is Illegal and Pay Transparency Non discrimination Provision.

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at NA.Accommodations@unilever.com. Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses. The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment Monday through Friday during normal business hours at establishment.