Influencer Marketing Coordinator
Hy-Vee Food Stores
At Hy-Vee our people are our strength. We promise “a helpful smile in every aisle” and those smiles can only come from a workforce that is fully engaged and committed to supporting our customers and each other.
Job Description:
Job Profile: Influencer Marketing Coordinator
Department: Marketing
FLSA: Exempt
Seeking a social media professional to manage and monitor the day-to-day tasks of influencer marketing. Ideal candidates are extremely organized, detail-driven, and possess the ability to quickly pivot and solve problems.
Reporting Relations:
Accountable and Reports to: Influencer Marketing Manager
Direct Reports: None
Primary Duties and Responsibilities:
+ Uses software to discover influencers who align with Hy-Vee’s brand.
+ Reviews influencers and makes recommendations for campaigns.
+ Assists with routing projects through approval processes.
+ Maintains an up-to-date influencer contact list.
+ Works with the store teams to communicate influencer plans as needed.
+ Ensures content is posted on time and free of errors.
+ Creates and monitors trackable links for contracted influencers.
+ Maintains content calendar and status sheet for campaigns.
+ Works in influencer software to streamline campaigns and organize details.
+ Provides recommendations for influencers and content creators to the organic social team.
+ Works cross-functionally with the social, Seasons, brand management, and RedMedia teams as needed.
+ Assists with data collection for reporting.
Secondary Duties and Responsibilities:
+ Helps support creator program and day-to-day activities.
+ Prepare various reports as assigned.
+ Performs other job-related duties and special projects as required.
Knowledge, Skills, Abilities and Worker Characteristics:
+ Commitment to the Hy-Vee Mission and a willingness to promote the values of the company.
+ Excellent verbal and written communication skills
+ Excellent interpersonal skills: ability to relate to and interact with other people in a friendly, professional manner.
+ Excellent critical thinking and problem-solving skills
+ Ability to interact with advanced computer systems, including schedule management and presentation production applications, as well as job-specific programs.
Education and Experience:
+ Bachelor’s degree in Marketing, Social Media, Journalism, Public Relations, Communications, or related field.
+ 1-3 years previous related work experience preferred.
+ Understanding of social media platforms is required.
Physical Requirements:
+ Visual requirements include: ability to see detail at near and far range with or without correction, normal depth perceptions.
+ Must be physically able to perform sedentary work: occasionally lifting or carrying objects of no more than 10 pounds, and occasionally standing or walking.
+ Must be able to perform the following physical activities: stooping, kneeling, reaching, handling, grasping, talking, hearing, and repetitive motions.
Equipment Used to Perform Job:
Mobile phone/tablet, PC/Apple with Microsoft Office programs, Adobe Creative Cloud, Google Analytics, and other related software, calculator, telephone, copier, printer
Confidentiality:
Has access to confidential information including knowledge of advertising rates, pricing information, and store sales.
Are you ready to smile, apply today.
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