Influencer Marketing Manager
Gap Inc.
About the RoleAthleta’s social channels are the window into the brand, where we foster community, build brand equity, and drive customer engagement. Our vision is to provide authentic and engaging social- first content for women and girls to foster a place for brand love + loyalty.
To continue to grow, accelerate and scale our social channels + community footprint we’re looking for an Influencer Marketing Manager to support in managing our influencer programming, day to day agency comms around campaign management, weekly reporting, seeding and driving broader awareness for the brand via meaningful influencer relationships and content.What You'll DoSupport in execution of influencer marketing campaigns from seasonal inception to completion that ladders back to brand objectives and overall goalsCollaborate with cross functional teams to build robust campaign strategies that align with marketing roadmapTrack KPIs to measure success of influencer programming delivering actionable insights and recommendation for continued improvementCreate strong cross functional relationships across the organization to ensure influencer content supports larger brand ecosystemManage iInfluencer programming, including , day- to- day agency management to drive campaign strategy, meet meeting timelines, overseeing content approvals , and reporting to drive overall brand awareness and engagement.Remain up- to- date on trending content, conversations, news, cultural events and emerging social formatsWho You AreBachelor’s degree in marketing, Communications or a related fieldMinimum 4-6+ years of marketing experience with brand/agency-side around influencer marketing, with a focus on campaign managementExtensive knowledge of social media platforms and influencer marketing trendsStrong communication and interpersonal skills, with the ability to build and maintain strong relationships with influencers and internal stakeholdersExperience working with / managing agencies and internal partnersExperience with tracking, collecting, analyzing dataMust be able to prioritize and handle several projects at the same time in a fast-paced environment while adhering to shifting deadlines to support business needs / social trendsProactive problem solver
To continue to grow, accelerate and scale our social channels + community footprint we’re looking for an Influencer Marketing Manager to support in managing our influencer programming, day to day agency comms around campaign management, weekly reporting, seeding and driving broader awareness for the brand via meaningful influencer relationships and content.What You'll DoSupport in execution of influencer marketing campaigns from seasonal inception to completion that ladders back to brand objectives and overall goalsCollaborate with cross functional teams to build robust campaign strategies that align with marketing roadmapTrack KPIs to measure success of influencer programming delivering actionable insights and recommendation for continued improvementCreate strong cross functional relationships across the organization to ensure influencer content supports larger brand ecosystemManage iInfluencer programming, including , day- to- day agency management to drive campaign strategy, meet meeting timelines, overseeing content approvals , and reporting to drive overall brand awareness and engagement.Remain up- to- date on trending content, conversations, news, cultural events and emerging social formatsWho You AreBachelor’s degree in marketing, Communications or a related fieldMinimum 4-6+ years of marketing experience with brand/agency-side around influencer marketing, with a focus on campaign managementExtensive knowledge of social media platforms and influencer marketing trendsStrong communication and interpersonal skills, with the ability to build and maintain strong relationships with influencers and internal stakeholdersExperience working with / managing agencies and internal partnersExperience with tracking, collecting, analyzing dataMust be able to prioritize and handle several projects at the same time in a fast-paced environment while adhering to shifting deadlines to support business needs / social trendsProactive problem solver
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