Influencer Relations Manager, International Stores Comms
Amazon
Description
Amazon is seeking a creative communications professional with specialist experience in influencer relations to join the International Stores Comms team, supporting Amazon’s retail business across the EMEA, APAC and LatAm regions. Although the candidate may have experience across multiple communications disciplines including PR, marketing, and social media, we are looking for an experienced team member who is skilled at building a results-driven influencer program from the ground up with a focus on contracted brand ambassador work. This role reports to the Director of International Stores Comms.
The candidate will be self-motivated and enjoy a dynamic, creative culture where the challenge of breaking new ground and redefining best practice is welcome. They will have a strong understanding of the current influencer marketing landscape; a track record of delivering successful insights-driven influencer strategies and campaigns; knowledge of building and growing affiliate partnerships with influencers; awareness of how influencer relations integrate within the wider comms and marketing mix; and experience of delivering best-in-class measurement and evaluation of influencer programming.
Key job responsibilities
- Developing an insights-driven influencer strategy and establishing best practice guidance for the International Stores Comms team
- Working cross-functionally with multiple stakeholders to plan and execute influencer campaigns in support of key business objectives
- Supporting local country teams to identify and strengthen relationships with key influencers and local influencer agencies
- Collaborating with campaigns managers to better integrate influencer relations within wider plans
- Establishing mechanisms to track and measure influencer activity related to Amazon business goals through data analysis
- Owning and evolving reporting mechanisms and methodologies, regularly reporting against performance goals for influencer programming
Basic Qualifications
- Experience of working in social media and influencer relations
- Experience of working in a large international organisation, ideally in retail or FMCG
- Experience of influencer and social media measurement and evaluation
- Experience of delivering influencer strategies for large organisations
Preferred Qualifications
- Highly knowledgeable about the current social media landscape
- Strong leader, able to inspire teams and agencies to deliver results
- Strategic thinker, ensuring that influencer activity delivers against core business objectives
- Exceptionally high judgement, able to earn trust quickly with senior leaders and peers
- Proactive and a self-starter, taking responsibility and making things happen, often to a tight deadline
- Highly organised and able to juggle multiple projects and tasks simultaneously
- Adaptable, able to work in a fast-paced corporate environment
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