Bitdefender

Bitdefender is a cybersecurity leader delivering best-in-class threat prevention, detection, and response solutions worldwide. Guardian over millions of consumer, enterprise, and government environments, Bitdefender is one of the industry’s most trusted experts for eliminating threats, protecting privacy, digital identity and data, and enabling cyber resilience. With deep investments in research and development, Bitdefender Labs discovers hundreds of new threats each minute and validates billions of threat queries daily. The company has pioneered breakthrough innovations in antimalware, IoT security, behavioral analytics, and artificial intelligence and its technology is licensed by more than 180 of the world’s most recognized technology brands. Founded in 2001, Bitdefender has customers in 170+ countries with offices around the world. For more information, visit https://www.bitdefender.com

About the Role

We are seeking an Influencers Relationship Manager to join our Social Media team! In this role, you will be the bridge between our company and high-level online influencers with the purpose of enhancing and expanding brand’s voice through influencer marketing tactics.
You will be joining a solid Influencer Marketing Program built and nurtured in house by the Bitdefender Social Media team (7-year-old legacy). You will craft effective online influencer marketing strategies and foster strong connections with global online influencers.

Responsibilities:
Contribute to the enhancement of the existing Influencer Marketing strategy and activity plan addressing all business stakeholders. This will contribute to the overall Brand and Product Communication. Regions in focus: English speaking countries: (USA, UK, CA, Australia).
Use the appropriate tools to find, contact and maintain a good relationship with the online influencers from selected regions relevant to the company communication purposes (proactive approach).
Create dedicated briefs for each type of campaign, bearing in mind the business objectives and the influencers’ profiles.
Collaborate with internal teams to support the influencer for the content creation and review influencer content to ensure compliance with company and brand policies. Respond to influencers' requests, identify and amplify new growth opportunities.
When needed (based on the campaign objective), engage with key influencers on social channels or offline, at specific events.
Track, analyze and report on monthly performance for the overall Bitdefender Influencer Marketing Program.
Liaise with Product, Digital, Research, Sales and Brand teams to embark product milestones (or launches), branding initiatives and other requirements & messages in the plan.
Research and monitor competitors’ activity to grow further the Bitdefender Influencer Relationship Program.

Requirements and skills:
Excellent communication skills, both written and verbal, with the ability to collaborate effectively with influencers and internal teams.
Background in working with YouTube, Instagram and Tik Tok influencers is a bonus.
Exceptional negotiation skills with a history of securing advantageous agreements.
Ability to track and measure the success of influencer campaigns.
Strong analytical skills with the ability to interpret data and make data-driven decisions to optimize partnership performance.
Proficiency in high-level English, both spoken and written.