Innovation Front End Manager
Heineken
Job purpose: To lead the development of transformative multi-market innovation propositions based on briefs, from Front End development through to defined proposition
Reports to: Head of Innovation – Americas Innovation Hub
Direct Reports: 0
RESPONSIBILITIES
Develop full Innovation Front End explorations based on briefs Generate, in partnership with the Strategic Insight Manager, full front end explorations, developing and leveraging a deep understanding of the consumer in this space, and a broad understanding of the market and category landscape in the target OPCOs. Develop a range of compelling concepts of which 2-4 pass action standards on screening and enter the pipeline for future developmentDevelop winning fully defined Innovation propositions Working from validated concepts that have entered the pipeline, work with a cross-functional team to build fully defined consumer propositions which contain – A finalized design A finalized liquid A full Commercial proposition (consumer and customer benefits and price point) A business case to +/-25%
Develop expertise as a ‘go to’ person across HNV on areas of expertise Become subject matter experts in the areas where front end and proposition development is being led ie, a consumer territory or a category Actively lead the sharing of expertise across the business where relevant
What:
Education: Bachelor’s degree Work experience: 10+ years Required work experience in field of expertise: Marketing, Innovation, development of Business Cases Other fields of expertise: Consumer understanding/use of insight, Cross-functional working, ideally OPCO and ‘above OPCO’ (Global or Regional) experience, Stakeholder management Functional skills: Use of Insight, Innovation Front End development. Brand Management, Commercial proposition development. Languages: English
How:
Key Leadership expectations: shape, connect, develop, deliver and/or role model HEINEKEN behaviors. Focus on Shape and Deliver. Communication skills: Is able to communicate complex or disruptive ideas clearly and compellingly. Is able to represent and stand up for difficult and disruptive ideas in face of challenge at senior levels
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