**Job Description Summary** Manage and align data collection, visualization, reporting and generates insights for Omnichannel Marketing communication campaigns in EMEA region, as part of MarCom COE workstream. **Job Description** We are the makers of possible! BD is one of the largest global medical technology companies in the world. _Advancing the world of health_ ™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. **Why Join Us?** A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time. To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place. Become a maker of possible with us! **Responsibilities:** + Play a **pivotal role** in transforming data-driven insights into corrective and actionable strategies that enhance omnichannel marketing outcomes. + Align with **MarCom CoE Director** on key insights emerging from omnichannel activities, including recommended actions and emerging opportunities. + Work closely with Data and Insight Specialist to ensure **campaign insights are consolidated and shared** , supported by appropriate visualization tools (e.g., Dashboard) to facilitate communication and further business analysis. + Manage **Data and Insight Specialist** in day-to-day activities related to campaign measurement, learning and reporting. + Serve as **facilitator** where needed **among Data & Insight Specialist, Activation Managers** and **BUs** to ensure insights are fully understood and translated into actions to optimize following campaign cycles. + Collaborate **with Transformation & Innovation Manager** to advice on **analytics solutions** and **predictive modelling** allowing MarCom CoE to further drive data-driven personalized customer engagement. **Requirements:** + Solid knowledge and understanding of **marketing strategies** & **omnichannel capabilities.** + Experience with **end-to-end project management** (e.g. for _insight consolidation, extraction, reporting and visualization_ ) and in **managing more junior resources.** + Excellent **interpersonal** and **communication skills** to interact and convey complex analysis & data insights to a different range of stakeholders. + Ability to **tailor analysis & insights generation** to meet business needs and requirements. + Experience and expertise to **analyze complex data sets** and drive actionable insights, as well as proficiency in using data analytics tools _(e.g.; SQL, Python, R, BI, Tableau, etc.)._ + Understanding of **AI / Machine Learning principles / CX design** to leverage advanced analytics, predictive modeling and drive personalized marketing. + Knowledge basis on **data privacy regulations** _(e.g., GDPR, CCPA)_ and best practices for ethical data usage. **Education:** + Bachelor's degree in digital marketing, data analytics, statistics. + +5 years experience in digital platform management. + Fluent English skills. + CRM experience required. + Experience in an international and multicultural environment. Click on apply if this sounds like you! Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status. To learn more about BD visit: https://bd.com/careers Required Skills Optional Skills . **Primary Work Location** POL Wroclaw - Legnicka **Additional Locations** **Work Shift** Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.