Insomniac - Marketing Campaign Manager, Vans Warped Tour
Live Nation
Job Summary:
WHO ARE YOU?
Do you enjoy rock music? Do you excel at the event marketing and strategy? Then you’re in luck! We are looking for a highly motivated self-starter who embodies both a passion for rock culture and a love of the marketing space. Is this you? Read on…
WHO ARE WE?
Insomniac produces some of the most innovative, immersive music festivals and events in the world. Enhanced by state-of-the-art lighting, pyrotechnics and sound design, large-scale art installations, theatrical performers and next generation special effects, our events captivate the senses and inspire a unique level of fan interaction. The quality of the Headliner experience is our top priority.
Insomniac produces 10,000 concerts, club nights and festivals for seven million attendees annually across the globe. Since its inception, Insomniac's events have taken place in 13 countries across five continents. The company's premiere annual event, Electric Daisy Carnival Las Vegas, is the world’s largest dance music festival and attracts more than 525,000 fans over three days. The company was founded by Pasquale Rotella and has been based in Los Angeles since it was formed in 1993.
THE ROLE
The Marketing Campaign Manager will be responsible for working with the Warped Tour team to execute marketing content distribution strategies across traditional and new media platforms while developing new digital & traditional marketing business opportunities and growth. This role requires an experienced marketing manager to assist the Warped Tour team in developing the strategic plan for all digital channels, OOH, print, radio and grassroots marketing campaigns. This position will be fully in office.
RESPONSIBILITIES
+ Create scalable growth plans and marketing campaigns with high-impact solution sets to maximize opportunity optimization
+ Oversee and manage day-to-day marketing plan implementation and budgets
+ Oversee a team of contractors and agencies to ensure marketing efforts are relevant and constantly refreshed
+ Analyze past performances of related events to determine how to reach targeted demographic for maximum ticket sales
+ Oversee effective street team and grassroots marketing efforts with internal teams and local market contacts
+ Drive integration of our paid marketing and social media strategies
+ Assess program effectiveness in collaboration with analytics team, setting KPIs, overall measurement of result and streamline communication
+ Parner with internal Vans Warped Tour stakeholders responsible for the overall health and execution of the project insuring the longevity of the brand.
+ Maintain and build relationships with outside media, vendors, partners and shareholders to accomplish daily objectives
+ Drive promotional opportunities, including contests and sweepstakes, national programs and sponsorships
+ Research, understand, measure and experiment with new and alternative ways to leverage technology to achieve overall marketing objectives and goals
+ Ensure all asset requests are completed timely to keep campaign on schedule
+ Provide valuable insight, development, and implementation in continuous process improvement initiatives
+ Maintain an understanding of and execute against music entertainment and other industry trends
+ Manage full employee lifecycles (recruiting, hiring, onboarding, training, performance management) for members on the team directly and partnering teams
+ Recruit, hire onboarding and train various team members
+ Other special projects and tasks as assigned as needed
QUALIFICATIONS
+ Bachelor’s Degree in Marketing or related field
+ 5+ years’ experience in entertainment marketing or event production background preferred
+ Strong multi-channel marketing experience including social/digital media
+ Experience booking OOH marketing campaigns
+ Experience working radio station campaigns including terrestrial and Sirius XM
+ Successful management of multiple clients, teams, and budgets
+ Solid knowledge of online marketing tools and best practices
+ Demonstrable experience with SEO/SEM, Google Analytics, Meta Analytics and CRM software
+ Experience running reports and exporting data from Google Analytics, email service providers, CRM and other platforms
+ Strong understanding of social media platforms, trends, and measurement approaches
+ Knowledge of digital media planning, buying, and optimization
+ Familiarity with maintaining, managing, and optimizing paid marketing campaigns
+ Experience in modern Rock music event marketing & an extensive knowledge of the genre
WORK ENVIRONMENT
+ Must be able to tolerate loud noise levels and busy environments while working on various site locations
+ Must be willing to travel to work and travel to events during holidays, evening, and weekend hours, as required, to meet deadlines and work events
+ Must be able to work in open concept office space
Applicants for employment in the U.S. must possess work authorization, which does not require sponsorship by Insomniac for a visa.
EQUAL EMPLOYMENT OPPORTUNITY
We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.
Insomniac strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.
We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.
We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Insomniac will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Insomniac also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Insomniac will also provide reasonable religious accommodations on a case-by-case basis.
HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Insomniac recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Insomniac may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.
Salary Range: $80,000.00 - $100,000.00 USD
Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the California Salary Transparency in Job Advertisements Law. It is estimated based on what a successful California applicant might be paid. It assumes that the successful candidate will be in California or perform the position from California . Similar positions located outside of California will not necessarily receive the same compensation. Insomniac takes into consideration a candidate’s education, training, and experience, as well as the position’s work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. In compliance with the California Law, a potential new employee’s salary history will not be used in compensation decisions.
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