Insomniac - Marketing Campaign Specialist, Festivals
House of Blues
Job Summary:
WHO ARE YOU?
Do you enjoy dance music? Do you excel at marketing within the EDM space? Then you’re in luck! We are looking for a highly motivated self-starter who embodies both a passion for music & culture and a love of marketing. Is this you? Read on…
WHO ARE WE?
Insomniac produces some of the most innovative, immersive music festivals and events in the world. Enhanced by state-of-the-art lighting, pyrotechnics and sound design, large-scale art installations, theatrical performers and next generation special effects, our events captivate the senses and inspire a unique level of fan interaction. The quality of the Headliner experience is our top priority.
Insomniac produces 10,000 concerts, club nights and festivals for seven million attendees annually across the globe. Since its inception, Insomniac's events have taken place in 13 countries across five continents. The company's premiere annual event, Electric Daisy Carnival Las Vegas, is the world’s largest dance music festival and attracts more than 525,000 fans over three days. The company was founded by Pasquale Rotella and has been based in Los Angeles since it was formed in 1993.
THE ROLE
Insomniac Events is looking for an enthusiastic and experienced Marketing Specialist to play an integral role in the daily operations and marketing of the Electric Daisy Carnival (EDC) festival brand. This position will report to the Director of Brand Strategy / Marketing Director of EDC and will work in-office at the Calabasas, CA location and various on site event locations. This is not a remote position.
RESPONSIBILITIES
+ Specialize in helping create and execute 360 marketing campaigns for our various EDC festivals; leading teams across digital advertising, social media, integrated technology, street marketing etc.
+ Partner closely with various Insomniac verticals to develop marketing assets for festival needs
+ Manage marketing budgets across all assigned projects and ensure that resources are allocated effectively, efficiently, and accurately
+ Analyze week-to-week ticketing, site traffic, social media engagement, and digital advertising data; Adapt marketing plans based on insights from this data
+ Be on top of new trends and techniques to execute the best and most forward-thinking marketing campaigns
+ Ensure fluid and accurate communication across all relevant project stakeholders
+ Manage third party marketing campaigns for your assigned projects
+ Recommend process improvement initiatives pertaining to the overall marketing workflow
+ Report on key statistics around audience growth and engagement
+ Work closely with in-house design and new media (video and moving image) teams to develop marketing campaign assets; Ensuring creative requests are being submitted accurately, strategically, thoroughly, and timely
+ Hire and manage independent video, design, and other specialized contractors to develop necessary marketing assets for your assigned projects
+ Manage execution of on-site marketing efforts across media, social, street teams, etc during festival weekends
+ Obtain relevant approvals for marketing and social media assets
+ Train and provide support in onboarding team members, clients, vendors and partners when needed
+ All other projects and initiatives as identified
QUALIFICATIONS
+ 3+ years relevant working experience in marketing, and/or music
+ Exceptionally high attention to detail working in a fast paced environment
+ Deep knowledge of electronic music, artists, genres, culture, and Insomniac brands
+ Proven ability to lead and execute complex and high volume marketing campaigns
+ Excel at branded writing (marketing in the voice/tone of a distinct brand, character, etc.)
+ Ability to multitask on fast-paced timelines, adapt quickly to change, and field requests from different teams simultaneously
+ Ability to systematically execute on tight deadlines
+ Experience with marketing, Photoshop, Excel, Word, Powerpoint (Microsoft Office) , HTML, Google Analytics preferred
+ Adaptability to execute tasks off-hours at short notice if needed
WORK ENVIRONMENT
+ Must be willing to travel to work during holidays, evening and weekend hours, as required, to meet deadlines
+ Must be able to tolerate loud noise levels and drastic temperature climates while working on site at various event locations
+ Must be able to work in open concept office space
Applicants for employment in the U.S. must possess work authorization, which does not require sponsorship by Insomniac for a visa.
EQUAL EMPLOYMENT OPPORTUNITY
We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.
Insomniac strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.
We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.
We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Insomniac will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Insomniac also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Insomniac will also provide reasonable religious accommodations on a case-by-case basis.
HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Insomniac recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Insomniac may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.
Salary Range: $67,000.00 - $75,000.00 USD
Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the California Salary Transparency in Job Advertisements Law. It is estimated based on what a successful California applicant might be paid. It assumes that the successful candidate will be in California or perform the position from California . Similar positions located outside of California will not necessarily receive the same compensation. Insomniac takes into consideration a candidate’s education, training, and experience, as well as the position’s work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. In compliance with the California Law, a potential new employee’s salary history will not be used in compensation decisions.
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