Job Summary:

WHO ARE YOU?

Do you enjoy dance music? Do you excel at marketing within the EDM space? Then you’re in luck! We are looking for a highly motivated self-starter who embodies both a passion for music & culture and a love of marketing. Is this you? Read on…

WHO ARE WE?

Insomniac produces some of the most innovative, immersive music festivals and events in the world. Enhanced by state-of-the-art lighting, pyrotechnics and sound design, large-scale art installations, theatrical performers and next generation special effects, our events captivate the senses and inspire a unique level of fan interaction. The quality of the Headliner experience is our top priority.

Insomniac produces 10,000 concerts, club nights and festivals for seven million attendees annually across the globe. Since its inception, Insomniac's events have taken place in 13 countries across five continents. The company's premiere annual event, Electric Daisy Carnival Las Vegas, is the world’s largest dance music festival and attracts more than 525,000 fans over three days. The company was founded by Pasquale Rotella and has been based in Los Angeles since it was formed in 1993.

THE ROLE

Insomniac Events is looking for an enthusiastic and experienced Marketing Specialist to play an integral role in the daily operations and marketing of branded shows and festivals. This position will report to the Director of Brand Strategy and will work in-office at the Calabasas, CA location and various on site event locations. This is not a remote position.     

RESPONSIBILITIES

Specialize in creating and executing 360 marketing campaigns for designated branded shows and festivals; leading teams across digital advertising, social media, integrated technology, street marketing etc.Partner closely with the executive producer, marketing vertical leads, artists & managers and regularly communicates key marketing information and targets to internal and external partnersLead marketing budgets across all assigned projects and ensure that resources are allocated effectively, efficiently, and accuratelyAnalyze week-to-week ticketing, site traffic, social media engagement, and digital advertising data; Adapt marketing plans based on insights from this dataBe on top of new trends and techniques to execute the best and most forward-thinking campaigns for your assigned brands and projects, sharing actionable insights with the teamEnsure fluid and accurate communication across all relevant project stakeholdersManage third party marketing campaigns for your assigned projectsRecommend process improvement initiatives pertaining to the overall marketing workflowReport on key statistics around audience growth and engagementWork closely with in-house design and media (video and moving image) teams to develop marketing campaign assets; Ensuring creative requests are being submitted accurately, strategically, thoroughly, and timelyHire and manage independent video, design, and other specialized contractors to develop necessary marketing assets for your assigned projectsLead execution of on-site marketing efforts across media, social, street teams, etc for relevant events within your assigned brands’ portfoliosObtain relevant approvals for marketing and social media assets

QUALIFICATIONS

3+ years relevant working experience in marketing, and/or musicExceptionally high attention to detail working in a fast paced environmentDeep knowledge of electronic music, artists, genres, culture, and Insomniac brandsProven ability to lead and execute complex and high volume marketing campaignsAbility to multitask on fast-paced timelines, adapt quickly to change, and field requests from different teams simultaneouslyAbility to systematically execute on tight deadlinesExperience with marketing, Photoshop, HTML, Google Analytics preferredAdaptability to execute tasks off-hours at short notice if needed

WORK ENVIRONMENT

Must be able to tolerate loud noise levels & busy environmentsMay work in drastic temperature climates on site at our eventsMust be willing to frequently work and travel to events during evening and weekend hours, as required, to meet deadlines and work events

Applicants for employment in the U.S. must possess work authorization, which does not require sponsorship by Insomniac for a visa.

EQUAL EMPLOYMENT OPPORTUNITY
Insomniac strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.

Salary Range: $67,000.00 - $75,000.00 USD

HIRING PRACTICES

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Insomniac recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Insomniac may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms.