Job Summary:
WHO ARE YOU?
Do you enjoy dance music? Do you excel at marketing and the online tools that make it happen? Then you’re in luck! We are looking for a highly motivated self-starter who embodies both a passion for music & culture and a love of marketing technology. Is this you? Read on…
WHO ARE WE?
Insomniac produces some of the most innovative, immersive music festivals and events in the world. Enhanced by state-of-the-art lighting, pyrotechnics and sound design, large-scale art installations, theatrical performers and next generation special effects, our events captivate the senses and inspire a unique level of fan interaction. The quality of the Headliner experience is our top priority.
Insomniac produces 10,000 concerts, club nights and festivals for seven million attendees annually across the globe. Since its inception, Insomniac's events have taken place in 13 countries across five continents. The company's premiere annual event, Electric Daisy Carnival Las Vegas, is the world’s largest dance music festival and attracts more than 525,000 fans over three days. The company was founded by Pasquale Rotella and has been based in Los Angeles since it was formed in 1993.
THE ROLE
Insomniac is looking for an enthusiastic and experienced Marketing Technology (MarTech) Specialist to join our growing team and play an integral role in the daily operations and improvement of Insomniac’s key digital marketing tools. This position will work in-office at the Calabasas, CA location full time. This is not a remote position.
RESPONSIBILITIES
Lead day-to-day operations & task execution across all applicable MarTech platforms (web, email, SMS, app, database) for assigned subset of events within the company portfolio
Key stakeholder in marketing meetings for assigned events, offering ideas and feedback to marketing leads, especially as pertains to MarTech products, and fulfilling external requests
Design front-facing elements of websites and email campaigns in alignment with brand identity
Track and analyze data of marketing technology performance, including engagement, revenue, user behavior, and artist scheduling data, to determine areas of improvement and success
Expert administrator of all platform CMS and cross-platform integrations
Event/artist content management for Insomniac festivals, branded shows, concerts, and clubs
Work cross-functionally with multiple internal departments, including marketing, social, tech, sponsorship, Shop, Passport, Music Group, talent, and production
Other special projects, support roles, and tasks assigned as needed
Support in recruiting, training and onboarding various team members
Some travel may be required (economy)
QUALIFICATIONS
3+ years relevant working experience in web, marketing, and/or music
Exceptionally high attention to detail
Tech-savvy with the ability to quickly master new tools & understand inter-product relationships
Deep knowledge of electronic music, artists, genres, culture, and Insomniac brands
Excel at copywriting (spelling, grammar, sentence structure, etc.)
Excel at branded writing (marketing in the voice/tone of a distinct brand, character, etc.)
Excel at organization, both in a personal and collaborative team setting
Ability to multitask on fast-paced timelines, adapt quickly to change, and field requests from different teams simultaneously
Ability to systematically execute to perfection on tight deadlines
Experience with web CMS required
Experience with email marketing, Photoshop, HTML, Google Analytics preferred
Adaptability to execute tasks off-hours at short notice if needed
WORK ENVIRONMENT
Must be able to tolerate loud noise levels & busy environments
Must be willing to work during evening and weekend hours, as required, to meet deadlines
Applicants for employment in the U.S. must possess work authorization, which does not require sponsorship by Insomniac for a visa.
EQUAL EMPLOYMENT OPPORTUNITY
Insomniac strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.
HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Insomniac recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Insomniac may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms.
Salary Range: $66,560.00 - $75,000.00 USD
Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the California Salary Transparency in Job Advertisements Law. It is estimated based on what a successful California applicant might be paid. It assumes that the successful candidate will be in California or perform the position from California. Similar positions located outside of California will not necessarily receive the same compensation. Insomniac takes into consideration a candidate’s education, training, and experience, as well as the position’s work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. In compliance with the California Law, a potential new employee’s salary history will not be used in compensation decisions.